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Journal : Global Research on Tourism Development and Advancement (GARUDA)

Pengaruh Harga dan Suasana Café terhadap Keputusan Pembelian Baskoro, Dimas Aryo; Mahmudah, Farah
Stupa Vol 3 No 2 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.2.136-162

Abstract

Pengaruh harga dan suasana café disinyalir menjadi penentu terhadap keputusan atas pembelian suatu produk. Penelitian ini berguna menganalisis mengenai faktor harga dan suasana cafe terhadap keputusan pembelian konsumen. Dengan penelitian ini maka akan membuktikan apakah pernyataan tersebut dapat diterima atau tidak. Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Suasana Cafe Terhadap Keputusan Pembelian. Metode penelitian yang digunakan adalah deskriptif dan kuantitatif. Teknik pengumpulan data yang digunakan yaitu dengan membagikan kuesioner kepada 30 responden yang pernah berkunjung ke Klasik Coffee and Breakfast Bogor. Metode pengambilan sampel menggunakan teknik accidental sampling. Hasil penelitian menunjukan bahwa harga dan suasana café mempengaruhi keputusan pembelian sebesar (114.129 > 3,05) dan signifikansi < 0,05 (0.000 <0.05).
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Aryo Anggoro, Damas; Baskoro, Dimas Aryo
Stupa Vol 4 No 1 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.1.25-53

Abstract

Bisnis kuliner saat ini adalah salah satu bisnis yang sangat menjanjikan. Semakin banyaknya pelaku bisnis untuk membuka usaha restoran maka terciptalah kompetisi yang tinggi dan memaksa setiap pelaku usaha restoran harus mengatur strategi agar konsumen merasa puas. Kepuasan konsumen akan tercipta apabila keinginan dan harapannya dapat diwujudkan oleh restoran. Untuk mewujudkan hal tersebut, maka restoran harus meningkatkan kualitas pelayanan kepada konsumen. Apabila konsumen telah merasa puas dan terpenuhi kebutuhannya akan membuat konsumen akan cenderung loyal kepada restoran. Tujuan dari penelitian ini adalah untuk mengetahui apakah kualitas pelayanan di restoran berpengaruh terhadap kepuasan konsumennya. Metode penelitian menggunakan penelitian kuantitatif. Sampel penelitian merupakan konsumen yang datang ke Restaurant sebanyak 100 responden, dipilih berdasarkan teknik simple random sampling. Maka didapat Kualitas Pelayanan di Restaurant berpengaruh terhadap Kepuasan Konsumennya.
Pengaruh Daya Tarik Wisata terhadap Keputusan Berkunjung ke Anjungan Aryo Anggoro, Damas; Baskoro, Dimas Aryo
Stupa Vol 5 No 2 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.2.81-106

Abstract

The purpose of this study is to determine the influence of tourist attraction to the decision to visit the tourist attraction. This research uses quantitative approach method, data analysis in this research is by using descriptive statistical analysis, with the nature of wanting to test the truth of a hypothesis made through the collection of primary data and secondary data, in order to predict and explain the relationship or influence of one variable to another.The effect of tourist attraction on guest decisions has a strong relationship. This result with a result of 0.601 shows a strong tourist attraction to the decision to visit the tourist attraction. Analysis by calculating the determination to know the strong influence given by the tourist attraction to the holiday decision, that is by squaring that happened. From the result show R Square = 0,361 or equal to 36,1% owned by tourist attraction and the remaining 63,9% owned by other variable which not examined and the conclusion obtained that the variable of tourist attraction has a strong influence on the decision to visit the the tourist attraction.
Pengaruh Daya Tarik Wisata terhadap Keputusan Berkunjung ke Anjungan Anggoro, Damas Aryo; Baskoro, Dimas Aryo
Stupa Vol 6 No 2 (2024): Global Research on Tourism Development and Advancement (GARUDA) - In Progress
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.6.2.89-109

Abstract

The purpose of this study is to determine the influence of tourist attraction to the decision to visit the tourist attraction. This research uses quantitative approach method, data analysis in this research is by using descriptive statistical analysis, with the nature of wanting to test the truth of a hypothesis made through the collection of primary data and secondary data, in order to predict and explain the relationship or influence of one variable to another.The effect of tourist attraction on guest decisions has a strong relationship. This result with a result of 0.601 shows a strong tourist attraction to the decision to visit the tourist attraction. Analysis by calculating the determination to know the strong influence given by the tourist attraction to the holiday decision, that is by squaring that happened. From the result show R Square = 0,361 or equal to 36,1% owned by tourist attraction and the remaining 63,9% owned by other variable which not examined and the conclusion obtained that the variable of tourist attraction has a strong influence on the decision to visit the the tourist attraction.
Pengaruh Kualitas Pelayanan pada Minat Menginap Kembali di Hotel Anggoro, Damas Aryo; Baskoro, Dimas Aryo
Stupa Vol 7 No 1 (2025): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.7.1.51-71

Abstract

The aim of this study is to determine how service quality influences tourists’ interest in revisiting or staying again at a hotel. This study uses a quantitative method by presenting data variables in a structured, comprehensive, valid, and accountable manner. The sample consists of 100 visitors who have previously stayed at Hotel Salak Bogor, selected using a random sampling technique. The results of the study show that good service quality can influence the hotel's room occupancy rate, which in turn impacts the hotel's main revenue derived from room sales/rentals. The level of service quality is also perceived by consumers, which indirectly affects their interest in returning to staying at the hotel in the future. Therefore, the intention to revisit is determined by the quality of service provided to consumers.