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All Journal Global Research on Tourism Development and Advancement (GARUDA)
Aryo Anggoro, Damas
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Aryo Anggoro, Damas; Baskoro, Dimas Aryo
Stupa Vol 4 No 1 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.1.25-53

Abstract

Bisnis kuliner saat ini adalah salah satu bisnis yang sangat menjanjikan. Semakin banyaknya pelaku bisnis untuk membuka usaha restoran maka terciptalah kompetisi yang tinggi dan memaksa setiap pelaku usaha restoran harus mengatur strategi agar konsumen merasa puas. Kepuasan konsumen akan tercipta apabila keinginan dan harapannya dapat diwujudkan oleh restoran. Untuk mewujudkan hal tersebut, maka restoran harus meningkatkan kualitas pelayanan kepada konsumen. Apabila konsumen telah merasa puas dan terpenuhi kebutuhannya akan membuat konsumen akan cenderung loyal kepada restoran. Tujuan dari penelitian ini adalah untuk mengetahui apakah kualitas pelayanan di restoran berpengaruh terhadap kepuasan konsumennya. Metode penelitian menggunakan penelitian kuantitatif. Sampel penelitian merupakan konsumen yang datang ke Restaurant sebanyak 100 responden, dipilih berdasarkan teknik simple random sampling. Maka didapat Kualitas Pelayanan di Restaurant berpengaruh terhadap Kepuasan Konsumennya.
Pengaruh Daya Tarik Wisata terhadap Keputusan Berkunjung ke Anjungan Aryo Anggoro, Damas; Baskoro, Dimas Aryo
Stupa Vol 5 No 2 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.2.81-106

Abstract

The purpose of this study is to determine the influence of tourist attraction to the decision to visit the tourist attraction. This research uses quantitative approach method, data analysis in this research is by using descriptive statistical analysis, with the nature of wanting to test the truth of a hypothesis made through the collection of primary data and secondary data, in order to predict and explain the relationship or influence of one variable to another.The effect of tourist attraction on guest decisions has a strong relationship. This result with a result of 0.601 shows a strong tourist attraction to the decision to visit the tourist attraction. Analysis by calculating the determination to know the strong influence given by the tourist attraction to the holiday decision, that is by squaring that happened. From the result show R Square = 0,361 or equal to 36,1% owned by tourist attraction and the remaining 63,9% owned by other variable which not examined and the conclusion obtained that the variable of tourist attraction has a strong influence on the decision to visit the the tourist attraction.
Co-Authors Baskoro, Dimas Aryo