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All Journal GIAT: Teknologi untuk Masyarakat CandraRupa: Journal of Art, Design, and Media
Braniwati, Meutia
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Arts Humanities Computer Science & IT Engineering Social Sciences Other

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Pemanfaatan Media Sosial Instagram sebagai Media Promosi Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Yogyakarta Braniwati, Meutia; Bangsawan, Arjuna
GIAT : Teknologi untuk Masyarakat Vol. 2 No. 2 (2023): November 2023
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v2i2.7264

Abstract

Kajian ini bertujuan untuk mengetahui pemanfaatan media sosial Instagram sebagai media promosi atau media sosial marketing pada kampus swasta di Yogyakarta. Manfaat kajian ini adalah memberikan sejumlah informasi kepada pengguna media sosial khususnya pengikut Instagram, calon mahasiswa untuk mengetahui secara mendalam terkait pemanfaatan media sosial sebagai media promosi. Dalam kajian ini menggunakan pendekatan deskriptif kualitatif. Pemilihan sampel menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui tahapan mencari data, studi pustaka, dan analisa teori media promosi dan teori desain dalam komunikasi wacana. Hasil kajian ini bertujuan agar masyarakat secara sadar membangun sebuah dasar pedoman dalam memanfaatkan media sosial yang diperuntukan sebagai media promosi yang akan membantu dalam proses kegiatan pemasaran. Dimensi media sosial dalam sebuah promosi meliputi online communities, interaction, sharing of content, credibility, dan accessibility pada akun media sosial perguruan tinggi swasta STIE Widya Wiwaha Yogyakarta. Diharapkan kajian ini dapat memberikan kontribusi bagi masyarakat yang melihat khususnya calon mahasiswa terkait informasi yang diberikan oleh pihak instansi perguruan tinggi swasta STIE Widya Wiwaha Yogyakarta.
Privatisasi Iklan Konvensional di Ruang Publik Braniwati, Meutia
CandraRupa : Journal of Art, Design, and Media Vol. 4 No. 1 (2025): Vol. 4 No. 1, March (2025)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v4i1.815

Abstract

Public space is a place that serves to conduct and develop social interactions and plays an important role in maintaining environmental aesthetics. Public space is a place that cannot be separated from the existence of an advertisement. In today's era, advertising development is rampant in both digital and conventional advertising. Conventional advertising is one of the strategies in media to attract audiences in a wide range and in a relatively short time. However, the negative impact that arises is on the public space component, especially advertising in the road or sidewalk area where there is no convention from the local government. Public space is used as a promotional event for both products and services in a conventional manner. This causes a change where public space becomes a privatized space where some advertisers use public space as an economic activity. The research method used is descriptive qualitative analysis to obtain the availability of public space elements and the use of public space related to the use of public space for conventional advertising promotion activities. The findings show that the privatization of conventional advertising in public space will continue to grow from time to time so that an order is needed so that the realization of public space is free from exposure to visual problems including clutter and disorder in urban space. The level of effectiveness, aesthetics, and continuity in the physical dimension of space is also needed because it affects the beauty and comfort of public space. Thus, conventional advertisements in public space areas that are convention in nature need to be considered so that the environment is maintained and problems related to visual waste do not arise.
Co-Authors Arjuna Bangsawan