Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Fachrozie, Ridho
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of Promotion And Product Quality On Purchase Decisions Of Jofie Bakery & Cake Shop Products In Medan Fachrozie, Ridho; Syahriza, Rahmi; Rahmani, Nur Ahmadi Bi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8777

Abstract

This study aims to investigate the impact of promotion and product quality on consumers' purchasing decisions regarding Jofie Bakery Cake Shop products in Medan. Quantitative research methods were employed for this study. Data analysis involved descriptive analysis and multiple linear regression analysis. The research encompassed respondent profiling, data variable descriptions, validity testing, including normality, multicollinearity, and heteroscedasticity tests, and hypothesis testing comprising multiple linear regression, R2 coefficient of determination, simultaneous F-test, and partial T-test. The findings revealed that while promotion does not significantly influence the purchasing decisions of Jofie Bakery Cake Shop products in Medan, product quality plays a significant role in shaping these decisions. This research suggests that Jofie Bakery Cake Shop should focus on enhancing its promotion strategies, expanding its reach, and considering collaborations with other entities to broaden its product visibility and consumer base.
Masa Depan E-Business Di Indonesia (Studi Kasus : PT. Gojek Indonesia) Fachrozie, Ridho; Hrp, Ghilman Rozy; Nurbaiti, Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2315

Abstract

The Internet thAt is growing day by day has a significant impact in all fields, both in the world of education and also in the business world. with the internet, it can change business patterns from traditional or conventional businesses to electronic technology businesses or e-business. gojek is one example of the application of electronic systems into the operations of a business, just by accessing the application, gojek can easily blend into the indonesian market where people depend on it. smartphones. the purpose of doing this research is so that we can find out and analyze the future of e- business in indonesia, especially the future at pt gojek indonesia. the approach taken in this research is to use a qualitative approach by using the literature study method. the data of this research were obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. the results of this study indicate that the future of PT Gojek Indonesia will be bright because they continue to innovate to remain competitive in the future.
Co-Authors Hrp, Ghilman Rozy Nurbaiti Nurbaiti Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi