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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Muhammad Luthfie
Unknown Affiliation
Humanities Education

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Partisipasi Followers Melalui Like pada Konten Informasi Akun Instagram @Bogor24update dalam Membentuk Citra Media Sosial Levinda Melati; Muhammad Luthfie; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2152

Abstract

This study aims to analyze followers' participation through the like feature on disaster information content of the Instagram account @bogor24update and its contribution to shaping social media image. A qualitative approach with a single case study method was employed. Data were collected through in-depth interviews and documentation, including insight data and screenshots of posts from December 2025 to January 2026. The findings reveal that likes represent the most dominant form of initial participation. Likes are not merely interpreted as expressions of enjoyment but rather as indicators of attention, information acceptance, and forms of empathy and social concern toward disasters. The high number of likes is influenced by the urgency of the event, its widespread impact on the community, and the quality of visual content. Participation through likes also contributes to building @bogor24update's image as a relevant, fast, and trustworthy local information medium on social media. However, establishing a strong image also requires active two-way communication between the admin and followers. This study recommends improving visual content quality and admin responsiveness to the audience.
Pemaknaan Generasi Z terhadap Lagu “Akad” Karya Payung Teduh: Analisis Resepsi Stuart Hall Muhammad Luthfie; Zahra Karina Restu Wijaya; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2178

Abstract

This study examines how Generation Z interprets the song “Akad” by Payung Teduh through the perspective of Stuart Hall’s reception theory. The development of digital media, especially YouTube, has influenced how music is consumed and understood, particularly among Generation Z, who tend to use music as a medium for emotional expression and meaning-making. The song “Akad” is widely recognized for its simple yet meaningful portrayal of love, commitment, and long-term relationships, making it relevant to explore how audiences construct its meaning. This study aims to analyze the interpretation of Generation Z toward the song’s lyrics and to identify the factors that shape their understanding of love expectations. Using a qualitative approach with reception analysis, data were collected through in-depth interviews with Generation Z informants in Bogor City. The findings reveal that audience interpretations vary across three reception positions: dominant, negotiated, and oppositional. Most informants are positioned within the negotiated reading, where they accept the general message of the song while adjusting it based on their personal experiences and social realities. These results indicate that Generation Z actively engages in interpreting media messages rather than passively receiving them. This study highlights that music serves not only as entertainment but also as a medium that shapes emotional understanding, expectations, and perspectives on romantic relationships in the digital era.
Co-Authors Agustini Agustini Levinda Melati Zahra Karina Restu Wijaya