Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial
Khomeiny, Mohammad
Unknown Affiliation
Humanities Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Resiliensi Pelaku Bisnis Kuliner di Masa dan Pasca Pandemi Covid-19 di Kota Makassar Khomeiny, Mohammad
Emik Vol 7 No 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2251

Abstract

The Covid-19 epidemic, which began in March 2020, has had an impact on MSMEs worldwide. Most study of Covid-10 looks at the medical aspects of Covid-19 and how people get survived from Covid-19, this article focuses more on resilience of culinary business actors in facing situations during and after the Covid-19 pandemic. This qualitative research was conducted in the metropolitan city of Makassar. Those who participated in this research were seven culinary business actors who are vary on the basis of age, sex, type of business, length of business. Data was collected through the combination of in-depth interview and observation. The results indicate that as a form of resilience during pandemy Covid-19, culinary businesses in Makassar City improving business/financial management, using digital platforms, promotions/advertisements, product innovations and changing service forms. A number of factors that influence the level of online culinary business resilience in Makassar, namely business experience, smaller business scale, their determination to cultural and religious values, open minded in terms of innovation or input and criticism as well as impartial government policies and programs. In order to survive during and after Covid-19 pandemic, culinary business actors apply a specific marketing business strategy.
Resiliensi Pelaku Bisnis Kuliner di Masa dan Pasca Pandemi Covid-19 di Kota Makassar Khomeiny, Mohammad
Emik Vol. 7 No. 1 (2024)
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/emik.v7i1.2251

Abstract

The Covid-19 epidemic, which began in March 2020, has had an impact on MSMEs worldwide. Most study of Covid-10 looks at the medical aspects of Covid-19 and how people get survived from Covid-19, this article focuses more on resilience of culinary business actors in facing situations during and after the Covid-19 pandemic. This qualitative research was conducted in the metropolitan city of Makassar. Those who participated in this research were seven culinary business actors who are vary on the basis of age, sex, type of business, length of business. Data was collected through the combination of in-depth interview and observation. The results indicate that as a form of resilience during pandemy Covid-19, culinary businesses in Makassar City improving business/financial management, using digital platforms, promotions/advertisements, product innovations and changing service forms. A number of factors that influence the level of online culinary business resilience in Makassar, namely business experience, smaller business scale, their determination to cultural and religious values, open minded in terms of innovation or input and criticism as well as impartial government policies and programs. In order to survive during and after Covid-19 pandemic, culinary business actors apply a specific marketing business strategy.
Co-Authors