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All Journal Literatus Akrab Juara : Jurnal Ilmu-ilmu Sosial
Basari, Rambang
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN POLITIK H. EPYARDI ASDA, M.MAR DAN JON FIRMAN PANDU PADA PILKADA KABUPATEN SOLOK 2020 Basari, Rambang; Yulianita, Neni; Elizabeth Ayuna, Novianty
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Pilkada serentak dilaksanakan pada 09 Desember 2020, diikuti oleh 270 daerah dan salah satunya Kabupaten Solok - Sumatera Barat dimana H.Epyardi Asda dan Jon Firman Pandu berpartisipasi dalam Pilkada tersebut menghadapi incumbent. Selain hambatan dalam menghadapi incumbent, kondisi Pilkada yang dilakukan pada masa pandemik juga menjadi hambatan tersendiri dalam melakukan komunikasi dengan masyarakat. Oleh karena itu dalam memenangkan Pilkada Kabupaten Solok H.Epyardi Asda dan Jon Firman Pandu, menggunakan teori marketing public relations sebaga strategi komunikasi pemasaran politik dalam memenangkan Pilkada di Kabupaten Solok - Sumatera Barat.
Fenomenologi Cancel Culture: Persepsi Netizen terhadap Citra Abidzar Al-Ghifari di Media Sosial Basari, Rambang
LITERATUS Vol 7 No 2 (2025): International Socio-Cultural Scientific Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v7i2.2006

Abstract

The phenomenon of cancel culture in the digital age has become increasingly prominent, serving as a form of social expression used by netizens to express their disapproval of the actions of public figures. This study aims to uncover netizens' perceptions of Abidzar Al-Ghifari's image following the occurrence of cancel culture through social media. Using a phenomenological approach, data was collected through in-depth interviews with 15 active netizens on Instagram and Twitter who had previously expressed opinions about Abidzar. The findings indicate that cancel culture is understood as a form of social control, an expression of dissatisfaction, and can also have psychological impacts on both the targeted individual and the netizens themselves. This study offers new insights into how public image is constructed, criticized, and dismantled within the context of digital communication.
Co-Authors Elizabeth Ayuna, Novianty Neni Yulianita