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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Pelealu, Christovel
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors Influencing Consumer Buying Behavior in Uniqlo Retail Store Rumagit, Merry C. N.; Sharma, Aarti; Angelle, Antonette; Kee, Daisy Mui Hung; Nik, Annie Ke Ching; bin Bachotan, Azman; Bian, Shiqi; Pelealu, Christovel
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1414

Abstract

The purposes of this study are to study the factors influencing consumers' purchasing behavior in Uniqlo, find determinants of consumers' purchasing behavior, and understand consumers' views on the various factors. The marketing idea is consumer-oriented, with a focus on the consumer rather than the product. We distributed a survey questionnaire to 100 Uniqlo consumers to collect data. The results show that consumers' purchasing behavior in Uniqlo is affected by psychological, personal, social, and cultural factors. The combination of these factors helps the consumer to make further purchasing decisions. Additional findings also provide specific features to improve Uniqlo's chances of enhancing customer satisfaction and suggestions for future development.
Co-Authors Aarti Sharma Angelle, Antonette Bian, Shiqi bin Bachotan, Azman Kee, Daisy Mui Hung Merry C. N. Rumagit Nik, Annie Ke Ching