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All Journal International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Spektrum Komunikasi International Journal of Environmental Communication (ENVICOMM)
Dinda Rakhma Fitriani
Unknown Affiliation
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Environmental Communication of Baduy Luar Indigenous Resource Management Salsabila Khaerunisah Muslimah; Dinda Rakhma Fitriani
International Journal of Environmental Communication (ENVICOMM) Vol. 3 No. 2 (2025)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v3i2.9141

Abstract

This study aims to describe the environmental communication practices of the Outer Baduy indigenous community in managing natural resources through an ethnoecological approach. This research is important because indigenous communities are often overlooked in discussions of sustainable resource management, yet they preserve local wisdom that supports ecological balance. A qualitative method with an ethnological approach was used. Data were collected through field observations, in-depth interviews with indigenous leaders and residents, and documentation, and then analyzed using social construction theory and cultural ecology theory. The findings reveal that the Outer Baduy community implements natural resource management based on local wisdom, including a huma-based agricultural system, pikukuh rules that limit overexploitation, and the use of traditional technology. Environmental communication is carried out orally through deliberation, religious rituals, and the intergenerational transmission of values. These practices form a pattern of ecological adaptation that maintains environmental sustainability while strengthening cultural identity. In conclusion, the environmental communication practices of the Outer Baduy indigenous community play a crucial role in preserving human-nature relationships and provide an ethical ecological framework that can inspire sustainable resource management in the wider community.
Storynomic as Marketing Strategy of Telaga Sarangan Magetan Irma Kusuma Dewi; Dinda Rakhma Fitriani
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.203

Abstract

The purpose of this research is to find out how the storynomics tourism approach can be used for marketing Sarangan Lake tourism. Sarangan Lake has a strong legend in the Sarangan community and even the wider community so that it can attract tourists to visit, the challenge is how this message can be conveyed to tourists not only conveying mythical values ​​but also packaged in other forms so as to provide educational value to every visitor. The research method used is descriptive qualitative. The purpose of this research is to find out how story economics tourism methods can be used to market Sarangan Lake tourism. Sarangan Lake has a strong legend in the Sarangan community and the wider community, so it can attract tourists to visit. The challenge is how to convey this information to tourists, not only to convey the value of mythology, but also to package in other forms, thereby Provide educational value for every visitor. The research method used is descriptive qualitative research. Data is collected through observations, records and interviews. The results show that the story economics method can be used as an effective strategy for marketing the Sarangan Lake destination and can indirectly increase the interest in visiting the place.
Sebuah STRATEGI KOMUNIKASI PEMASARAN HYUNDAI PADA BRAND IMAGE KENDARAAN LISTRIK: Analisis Berdasarkan Model Customer-Based Brand Equity (CBBE) di Pasar Otomotif Indonesia Muhammad Naufal Fadhil Yuwono; Dinda Rakhma Fitriani
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1231

Abstract

The rapid growth of the electric vehicle (EV) industry has intensified competition among automotive manufacturers, making marketing communication a strategic tool in building a strong brand image. This study examines Hyundai’s marketing communication strategy in building the brand image of its electric vehicles in Indonesia. A qualitative descriptive approach was employed through document analysis and observation of marketing communication materials, including digital campaigns, official publications, promotional activities, and experiential programs. The analysis is guided by Keller’s Customer-Based Brand Equity (CBBE) Model, focusing on brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance. The findings indicate that Hyundai’s integrated marketing communication strategy effectively strengthens brand awareness and positions the company as an innovative and environmentally responsible EV brand. Consistent messaging emphasizing technological innovation, sustainability, and future mobility significantly shapes positive consumer perceptions. The use of digital platforms combined with experiential marketing activities, such as exhibitions and test drives, enhances consumer engagement, trust, and emotional attachment. Furthermore, Hyundai demonstrates competitive advantages through its clear sustainability positioning, innovation-driven brand narrative, and consistent communication across channels. The study concludes that Hyundai’s marketing communication strategy plays a significant role in building electric vehicle brand image and strengthening brand equity in the Indonesian automotive market. This research contributes to marketing communication studies, particularly in the context of sustainable and innovation-based product branding.
Co-Authors Irma Kusuma Dewi Muhammad Naufal Fadhil Yuwono Salsabila Khaerunisah Muslimah