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Environmental Communication of Baduy Luar Indigenous Resource Management Salsabila Khaerunisah Muslimah; Dinda Rakhma Fitriani
International Journal of Environmental Communication (ENVICOMM) Vol. 3 No. 2 (2025)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm.v3i2.9141

Abstract

This study aims to describe the environmental communication practices of the Outer Baduy indigenous community in managing natural resources through an ethnoecological approach. This research is important because indigenous communities are often overlooked in discussions of sustainable resource management, yet they preserve local wisdom that supports ecological balance. A qualitative method with an ethnological approach was used. Data were collected through field observations, in-depth interviews with indigenous leaders and residents, and documentation, and then analyzed using social construction theory and cultural ecology theory. The findings reveal that the Outer Baduy community implements natural resource management based on local wisdom, including a huma-based agricultural system, pikukuh rules that limit overexploitation, and the use of traditional technology. Environmental communication is carried out orally through deliberation, religious rituals, and the intergenerational transmission of values. These practices form a pattern of ecological adaptation that maintains environmental sustainability while strengthening cultural identity. In conclusion, the environmental communication practices of the Outer Baduy indigenous community play a crucial role in preserving human-nature relationships and provide an ethical ecological framework that can inspire sustainable resource management in the wider community.
Storynomic as Marketing Strategy of Telaga Sarangan Magetan Irma Kusuma Dewi; Dinda Rakhma Fitriani
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.203

Abstract

The purpose of this research is to find out how the storynomics tourism approach can be used for marketing Sarangan Lake tourism. Sarangan Lake has a strong legend in the Sarangan community and even the wider community so that it can attract tourists to visit, the challenge is how this message can be conveyed to tourists not only conveying mythical values ​​but also packaged in other forms so as to provide educational value to every visitor. The research method used is descriptive qualitative. The purpose of this research is to find out how story economics tourism methods can be used to market Sarangan Lake tourism. Sarangan Lake has a strong legend in the Sarangan community and the wider community, so it can attract tourists to visit. The challenge is how to convey this information to tourists, not only to convey the value of mythology, but also to package in other forms, thereby Provide educational value for every visitor. The research method used is descriptive qualitative research. Data is collected through observations, records and interviews. The results show that the story economics method can be used as an effective strategy for marketing the Sarangan Lake destination and can indirectly increase the interest in visiting the place.