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All Journal E-Jurnal Akuntansi TSM Al-Abqori: Journal of Islamic Thought Studies
Diana Putri Anggraini
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Factors Influencing Muslim Consumer Decisions in Purchasing Halal Products Muhammad Rifki; Fathur Rozi; Diana Putri Anggraini
Al-Abqori: Journal of Islamic Thought Studies Vol. 1 No. 4 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v1i4.41

Abstract

This study aims to analyze in depth the factors that influence the decision of Muslim consumers to buy halal products in Indonesia. Using a descriptive qualitative approach, this study explores consumer perceptions, experiences, and considerations through literature, books, interviews, observations, and documentation. The results of the study show that the decision to purchase halal products is influenced by a number of factors that interact with each other, including religiosity, halal literacy, trust in halal certification, risk perception of non-halal products, and product quality and value. Social factors such as family, religious communities, and religious leaders also shape preferences and increase consumer awareness of the importance of consuming products in accordance with sharia. The research also found that government regulations through the Halal Product Assurance Law (JPH Law) strengthen public trust and encourage producers to be more transparent in the production process. Halal logos are an important indicator in consumer evaluation, while price factors, brand image, and marketing strategies that highlight Islamic values also influence purchasing decisions. In addition, digital media plays a big role in expanding halal literacy and shaping consumer opinion. Overall, the decision to purchase halal products is the result of a combination of religious motivation, knowledge, quality perception, social influence, and government policies. These findings provide implications for manufacturers, marketers, and regulators in developing more effective marketing and oversight strategies in the halal industry.
PENGARUH KEBIJAKAN DIVIDEN, LEVERAGE, DAN PERSISTENSI LABA TERHADAP KINERJA SAHAM DI PASAR MODAL PADA PERUSAHAAN CONSUMER NON-CYCLICALS YANG TERDAFTAR DI BURSA EFEK INDONESIA Anggraini, Diana Putri; Wijayanti, Anita
E-Jurnal Akuntansi TSM Vol. 5 No. 4 (2025): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v5i4.2915

Abstract

This quantitative study aims to provide empirical evidence on the influence of dividend policy, leverage, and earnings persistence on stock performance in consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2023 period. This study used secondary data from the companies’ annual financial reports. The sample was selected using a purposive sampling technique, resulting in 98 observational data points from companies that met the research criteria. The data were analyzed using multiple linear regression with the assistance of IBM SPSS Statistics version 25. This study finds that dividend policy and earnings persistence have a negative and significant effect on stock performance, while leverage has no effect. These findings indicate that in relatively stable sectors such as consumer non-cyclicals, investors tend to give more consideration to internal company factors, such as dividend distribution policy and earnings consistency, when assessing stock prospects and performance.
Co-Authors Anita Wijayanti Fathur Rozi Muhammad Rifki