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All Journal Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara
Sulistia, Viki
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty Tuti, Meylani; Sulistia, Viki
Jurnal Manajemen Bisnis Vol. 13 No. 1: March 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i1.12518

Abstract

Research aims: The research purpose is to determine the influence of customer engagement on brand loyalty through customer satisfaction and brand trust.Design/Methodology/Approach: The population in this research was customers who made purchases from December 2019 until February 2020. The sampling technique employed purposive sampling to decide on 200 respondents. The data had been examined for reliability and validity. The data analysis method used quantitative and descriptive. Structural Equation Modeling (SEM) was utilized in the quantitative analysis.Research findings: The research results uncovered that customer engagement significantly influenced customer satisfaction. Customer engagement gave a significant influence on brand trust. Customer engagement gave a significant influence on brand loyalty. Customer satisfaction gave a significant influence on brand trust. The brand trust gave a significant influence on brand loyalty. Customer engagement gave an indirect influence on brand trust through customer satisfaction. Also, customer engagement indirectly influenced brand loyalty through brand trust and customer satisfaction.Theoretical contribution/Originality: The study gives contribution to the growth of brand literature.Practitioner/Policy implication: The study has implications for researchers and sellers on how to improve the brand.Research limitation/Implication: The limitation of this study is that it only used one clothing entrepreneurship business brand that utilized Instagram as a promotional medium for further research. Developing the research object further by using more similar brands is recommended.
Pelatihan Implementasi Pendaftaran Peserta Didik Baru Pada Yayasan Pendidikan Islam Purnama Cendekia Yunandar, Rahmat Tri; Alawiah, Enok Tuti; Apriyani, Helina; Sulistia, Viki
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat merupakan salah satu kewajiban dosen dalam melaksanakan Tridharma Perguruan Tinggi, yaitu dengan berbagi ilmu pengetahuan dan keterampilan kepada masyarakat yang membutuhkan. Mitra dalam kegiatan ini adalah Yayasan Purnama Insan Cendekia yang menghadapi permasalahan pada sistem informasi pendaftaran peserta didik. Proses pendaftaran yang masih dilakukan secara manual sering menimbulkan kesalahan dalam pengolahan data siswa baru, sehingga menghambat efektivitas manajemen administrasi. Selain itu, yayasan belum memiliki website yang dapat berfungsi sebagai media informasi dan portofolio lembaga untuk mempermudah masyarakat dalam memperoleh informasi secara cepat dan efisien. Berdasarkan permasalahan tersebut, kegiatan pengabdian ini dilaksanakan dengan tujuan memberikan pelatihan serta implementasi sistem informasi pendaftaran peserta didik berbasis web yang dapat digunakan secara berkelanjutan. Dengan adanya sistem ini, diharapkan yayasan mampu meningkatkan kinerja organisasi, transparansi informasi, serta kualitas layanan pendidikan. Kegiatan dilaksanakan secara tatap muka di Aula Yayasan Purnama Insan Cendekia, Kalideres, Jakarta Barat, dengan target luaran berupa publikasi hasil kegiatan pada media elektronik maupun cetak berskala nasional.
Co-Authors Enok Tuti Alawiah Helina Apriyani Rahmat Tri Yunandar Tuti, Meylani