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All Journal JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Disrupsi Bisnis
Hayati, Mardhiya
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Economics, Econometrics & Finance

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A Comparative Study of the Influence of Online Store Perception and Offline Store Perception on Purchase Decisions with Customer Satisfaction as a Mediating Variable in the Islamic Business Perspective Eksanti, Rindi Julia; Hayati, Mardhiya; Susanti, Yeni
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.49218

Abstract

This study aims to examine and compare the influence of online store perception and offline store perception on consumer purchasing decisions at Sociolla in Bandar Lampung, considering customer satisfaction as a mediating variable from an Islamic business perspective. Employing a quantitative approach with a descriptive method, the research focuses on Sociolla consumers residing in Bandar Lampung who have made purchases both online and offline. Data collection was conducted through questionnaires, and the analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings reveal that offline store perception has a positive and significant effect on customer satisfaction and on purchasing decisions. Conversely, online store perception does not significantly affect customer satisfaction or purchasing decisions. Customer satisfaction significantly mediates the effect of offline store perception on purchasing decisions, but does not mediate the effect of online store perception. In conclusion, offline store perception positively and significantly influences purchasing decisions, mediated by customer satisfaction, while online store perception does not have a significant impact and is not mediated by customer satisfaction. From an Islamic business perspective, these results underscore the importance of honesty, transparency, and quality service in fostering customer satisfaction and encouraging purchasing decisions. However, the study has limitations, including its reliance on the subjective perceptions of respondents, which may be influenced by personal experiences, and its focus on consumers in Bandar Lampung, which restricts generalizability. Additionally, the research has not explored other variables such as brand loyalty or perceived value.
Studi Komparasi Pengaruh Persepsi Online Store dan Persepsi Offline Store Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan Sebagai Variabel Mediasi dalam Perspektif Bisnis Islam Eksanti, Rindi Julia; Hayati, Mardhiya; Susanti, Yeni
Jurnal Disrupsi Bisnis Vol. 8 No. 4 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i4.49562

Abstract

Penelitian ini bertujuan untuk menganalisis dan membandingkan pengaruh persepsi toko online dan persepsi toko offline terhadap keputusan pembelian konsumen di Sociolla di Bandar Lampung, dengan mempertimbangkan kepuasan pelanggan sebagai variabel mediasi dari perspektif bisnis Islam. Dengan menggunakan pendekatan kuantitatif dan metode deskriptif, penelitian ini berfokus pada konsumen Sociolla yang tinggal di Bandar Lampung dan telah melakukan pembelian baik secara online maupun offline. Pengumpulan data dilakukan melalui kuesioner, dan analisis menggunakan Structural Equation Modeling (SEM) berdasarkan Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Temuan menunjukkan bahwa persepsi toko offline memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan keputusan pembelian. Persepsi toko online tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan atau keputusan pembelian. Kepuasan pelanggan secara signifikan memediasi pengaruh persepsi toko offline terhadap keputusan pembelian, tetapi tidak memediasi pengaruh persepsi toko online.
Co-Authors Eksanti, Rindi Julia Yeni Susanti