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All Journal Journal of English Language Teaching Innovations and Materials (Jeltim) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) ALAYYA: Jurnal Pendidikan Islam Anak Usia Dini
Hasanah, Arifatul
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KABUPATEN JEMBER Hasanah, Arifatul; Setyowati, Trias; Nursaidah, Nursaidah
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2021

Abstract

This study aims to determine whether there is an influence of brand ambassador, brand image, and product quality on purchasing decisions of MS Glow skincare products in Jember Regency. The population used in this study are consumers in the Jember Regency area who make purchases and use MS Glow skincare products. The sampling technique in this study used purposive sampling with a total sample of 80 respondents. The data collection method uses a questionnaire that is distributed online to buyers and users of MS Glow skincare products. The analytical technique used in this study is multiple linear regression with SPSS 25 (Statistical Product and Service Solution) application tools. The results of statistical testing of respondents based on gender, it is known that male respondents are 17 respondents with a percentage of 21.3% while respondents with female sex are 63 with a percentage of 78.8%. It can be concluded that there are more female respondents. Because most of those who use MS Glow skincare products for facial care tend to be used by women. The results of statistical testing of respondents based on age, it is known that respondents aged 17-22 years amounted to 51 respondents with a percentage of 63.8%. Age 23-28 years jumalh 23 respondents with a percentage of 28.8%. There are 3 respondents aged 29-34 years with a percentage of 3.8%. While the age> 35 years amounted to 3 respondents with a percentage of 3.8%. It can be concluded that the majority of respondents are aged 17-22 years because the average user of MS Glow skincare products in Jember Regency is dominated by young people and students. The results of statistical testing of respondents based on work, it is known that the respondents as students amounted to 48 respondents with a percentage of 60.0%. Respondents who were still students amounted to 8 respondents with a percentage of 10.0%. Respondents who worked as employees amounted to 8 respondents with a percentage of 10.0%. Self-employed amounted to 8 respondents with a percentage of 10.0%. Meanwhile, there are 8 households with a percentage of 10.0%. It can be concluded that the majority of respondents by occupation are dominated by students. The test results show that the coefficient of determination (R2) is 0.680 or 100%. So it can be said that 68% of purchasing decisions are influenced by brand ambassadors, brand image, and product quality, and 32% are influenced by other factors. The test results of multiple linear regression analysis show that the brand ambassador, brand image, and product quality variables have a positive and significant effect on purchasing decisions. This shows that the hypothesis in this study is accepted. This research has implications for companies in making policies and preparing strategies. Several strategies that can be developed by the company are using brand ambassadors as a promotional tool to promote their products, form and create a good brand image, attractive, easily recognizable, and easy to remember by consumers, and continue to innovate to improve product quality and quality.
Meningkatkan Penggunaan Kosa Kata Bahasa Arab Anak Usia Dini Melalui Thariqah Sam’iyah Syafawiyah di TK Lab School Integrated Kecamatan Bathin III Hasanah, Arifatul; Adilla, Ulfa; Wiseza, Fitria Carli; Marza, Iber
ALAYYA : Jurnal Pendidikan Islam Anak Usia Dini Vol. 5 No. 1 (2025): (Februari 2025)
Publisher : Institut Agama Islam Yasni Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/alayya.v5i1.993

Abstract

Penelitian ini bertujuan untuk meningkatkan pengunaan kosa kata Bahasa Arab dengan Metode Thariqah Sam’iyah Wasafawiyah pada anak kelas B TK Lab School Integrated Bungo, jenis penelitian ini adalah penelitian tindakan kelas kolaborasi yang dilakukan sebanyak dua siklus. Desain penelitian menggunakan model kemmis Mc. Teggart dengan subjek penelitian anak kelas B Lab School Integrated Bungo yang berjumlah 17 orang anak. Teknik pengumpulan data menggunakan tes wawancara dengan menyebut nama menggunakan bahasa arab,observasi, dan dokumentasi. Indicator keberhasilan siswa yang harus di capai dengan tuntas rerata di atas 80%. Hasil penelitian menunjukkan bahwa pembelajaran kosa kata bahasa arab melalui Metode Thariqah Sam’iyah Wasafawiyah dapat meningkatkan penggunaan kosa kata bahasa arab siswa kelas B Lab School Intgreted Muara Bungo. Peninggkatan penggunaan kosa kata pada pra tindakan sebesar 38,62%, pada siklus I meningkat menjadi 48,50%, peningkatan pada siklus II 84,51%. Pada tindakan ini siswa menghafal,menyimak dan mengucapkan kosa kata bahasa arab meningkat hingga mmencapai 84,51%. Pada siklus I dan II menggunakan Metode Thariqah Sam’iyah Wasafawiyah.
Harnessing video reaction-based tasks to foster speaking fluency and critical thinking in English: A mixed-method study Fachriyah, Eva; Nehe, Berita Mambarasi; Hasanah, Arifatul
Journal of English Language Teaching Innovations and Materials (Jeltim) Vol 7, No 2 (2025): October 2025
Publisher : UPT Bahasa Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeltim.v7i2.96634

Abstract

In digital era, English language instruction in university, particularly for Communication Studies students, demands innovative pedagogical strategies that go beyond promoting fluency to also foster critical thinking and media literacy. This study explores the implementation of video reaction-based tasks as a digital learning approach to enhance speaking fluency and critical thinking among second-semester Communication Studies students in the English for Communication course at a university in Banten Province, Indonesia. Drawing on Communicative Language Teaching (CLT), Multimodal Learning Theory, and Self-Determination Theory, the method utilizes students’ familiarity with digital media to create authentic, engaging, and reflective speaking opportunities. Using a mixed-method sequential explanatory design, this study collected quantitative data through pre- and post-tests, and qualitative insights from student interviews, classroom observations, and perception surveys. The results showed a statistically significant increase in speaking fluency (mean gain = 12.8, p < 0.05) and critical thinking (mean gain = 14.2, p < 0.05), especially in organizing arguments, using logical reasoning, and articulating personal opinions. Qualitative findings echoed this improvement, revealing enhanced student confidence, motivation, and cognitive engagement with video-based content. Although students faced some technical and emotional challenges, such as editing difficulties and anxiety speaking on camera, they valued the opportunity to plan, reflect, and express ideas in English through multimodal formats. With sufficient scaffolding, technical support, and peer feedback, video reaction tasks present a promising strategy for developing 21st-century skills, including media literacy, critical analysis, and interpersonal communication. This study offers both theoretical and practical insights into digital pedagogy for Communication students.
Co-Authors Adilla, Ulfa Berita Mambarasi Nehe Fachriyah, Eva Kolibongso, Duaitd Lontoh, Deasy Marza, Iber Nursaidah Nursaidah, Nursaidah Trias Setyowati, Trias Wiseza, Fitria Carli