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Spatial-Intelligent Decision Support System for Sustainable Downstream Palm Oil Based Agroindustry within the Supply Chain Network: A Systematic Literature Review and Future Research Safriyana Safriyana; Marimin Marimin; Elisa Anggraeni; Illah Sailah
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Oil palm plantations as one of the sexiest commodities; produce a high yield of oil and fat that can be used in various sectors. The prospect of oil palm and its derivative products is good, but there are obstacles and problems faced that are mainly related to sustainability issues in oil palm plantations and its downstream process. Therefore, it is important to study the decision-making process that are needed to develop sustainable palm oil agroindustry. This paper aims at providing a comprehensive literature review for decision support system for sustainable agroindustry. Totally, 186 scientific publication articles from 2005 to 2019 were reviewed and synthesized. The reviewed articles were categorize based on the keywords of palm oil sustainability, geographic information system (GIS), and decision support system (DSS). The research gap and pointers for future research that are identified is the lack of sustainability aspect inclusion on decision-making process. We also identified the lack discussion of integrated spatial and intelligent tools through DSS for better, faster, and smarter decision-making process. In the end part of the paper, a pointer for possible future research was develop in terms of combination through spatial-intelligent system applying business analytics for sustainable agroindustry.
Analysis of Factors Affecting Customer Loyalty and Acquisition in Sociopreneurship-Based Cleaning Services Ratih Dwi Amalia; Eko Ruddy Cahyadi; Elisa Anggraeni
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11988

Abstract

The competitive landscape necessitates that startups have competitive strategies to attract consumers and retain customers. Startups need to realize sustainable business practices where companies cannot solely focus on profit but also implement sustainable business concepts that consider social and economic dimensions. Various digital platforms can be utilized by companies to publicize their business activities. One such startup that applies this strategy is Cleansheet, a sociopreneurship in the field of cleaning service based on empowerment. The research was conducted in Bogor from January to March 2024 through interviews and the distribution of questionnaires to 285 respondents. The results of the SEM analysis show that Cleansheet's customer acquisition is significantly influenced by digital marketing, customer loyalty, and sustainability perception. Meanwhile, customer loyalty is significantly influenced by customer satisfaction, sustainability perception, digital marketing, and service quality. Regarding the indirect effect, customer satisfaction significantly acts as a mediating variable in the partial influence of digital marketing and service quality on customer loyalty.