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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies
Erlinda Nusron Yunus
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Operasi untuk Memproduksi Produk Baru Pada PT Inkoasku Nindya Yohana Debora; Erlinda Nusron Yunus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.86

Abstract

This study aims to formulate the mission, objectives and strategy of operation or manufacturing for an automotive component factory that will produce a new product. The scope of this research is a case study at PT Inkoasku. Structured interviews were conducted with managers at PT Inkoasku related to customers and suppliers (external analysis) and quality, process, inventory, capacity, and supply chain (internal analysis). The questions are aimed at knowing the current external and internal operating conditions when only producing wheels and further needs when starting to produce disc’ as a new product. In addition to interviews, observations were also conducted on the operating system at PT Inkoasku. The results of external analysis show that the winner of orders from PT Inkoasku's operating system is price, while quality and delivery are order qualifications. Therefore, the operating strategies that can be applied include: choosing the type of batch process in running production, adding lean-six sigma in the quality system, automating the machine that will be used to produce disc’, optimizing the Material Requirement Planning (MRP) system and the min-max policy. in inventory management as well as mapping the procurement of goods and services and implementing Vendor-Managed Inventory (VMI) as a supply chain strategy. Keywords: operation management, operation strategy, manufacturing strategy, automotive component industry, QPICS
New Product Development Strategy for Sustainable Rigid Plastic Packaging at XYZ Company in 2022-2025 Bernhard Eko Hendrasetyawan; Erlinda Nusron Yunus
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.193

Abstract

This study developed environmentally friendly products for XYZ Company through business strategy analysis, macro external environment analysis, industry analysis, the voice of customer analysis, functional analysis, canoe model integration and quality functional deployment, and cost-benefit analysis. Based on the analysis results, a new product development strategy for sustainable rigid plastic packaging was formulated at XYZ Company in 2022-2025. The formulation of a new product development strategy at XYZ Company began by collecting data from XYZ Company's Business Strategy, analyzing internal factors using functional analysis, and analyzing the external environment (regulations, economic, social, political conditions, industry pressures, and results of customer interviews with XYZ Company) with using PESTEL Analysis, Industry Analysis (Five Forces Porter), and Voice of Customer Analysis. All data were combined in the Kano model matrix and Quality Function Deployment Matrix, which produced new product characteristics that will become the basis for XYZ Company in designing new products, conducting cost and benefit analysis, and determining strategy formulation. Based on the analysis results, XYZ Company could develop a 20L Jerrycan product for refillable packaging with Post-Consumer Resin (PCR) Material, using Extrusion Blow Molding and Injection Molding Process, and collaborating with customers to develop product cycles for refillable packaging offered to customers. The XYZ Company's effective New Product Development Strategy for sustainable plastic packaging in 2022-2025 is manufacturing refillable packaging with PCR material and using existing machines. Keywords: product development, kano model, quality functional deployment, sustainability, rigid plastic packaging
Co-Authors Bernhard Eko Hendrasetyawan Nindya Yohana Debora