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All Journal Journal of Economics and Business UBS Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Islamic economics Perspectives (JIEP)
Fanshurna, Toton
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Religion Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Neuroscience Social Sciences

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Journal : Journal Research of Social Science, Economics, and Management

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Optimizing the Function of Social Media as Education and Motivating Students to Become Investors in Investment Galleries Fanshurna, Toton; Pratama, Muhammad Mirza; Matnin, Matnin
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.967

Abstract

This research is motivated by the lack of information that reaches students about the capital market, so that it has an impact on low interest in investing. This is because the sources of information and educational facilities are still limited, therefore there needs to be a breakthrough by optimizing the role of social media. The purpose of this study was to find out how to optimize social media as a means of information and education about the capital market for students to be interested in becoming investors. This study used a qualitative approach with a descriptive research type. Data obtained by distributing questionnaires electronically. The results of the study concluded that to optimize the function of social media as a means of motivating students to invest, it is necessary to strengthen the types of media most often used by students such as Facebook, WhatsApp, Instagram, Telegram, YouTube, and so on, by means of multi-party collaboration such as the role of lecturers, friends, securities and investment galleries. The main basis for optimization is to understand the driving and inhibiting factors for students to invest.
Co-Authors Isnadi , Isnadi Matnin Pratama, Muhammad Mirza Pujiastuti, Rini