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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Conference on Digital Advanced Tourism, Management, and Technology
Nurhidayah Layoo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERANGKAP KEMISKINAN KOMUNITAS ADAT TERPENCIL SUKU LOINANG DUSUN TOMBIOBONG Nurjanna Daud Ladjin; Nurhidayah Layoo
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 8, No 3 (2022): VOLUME VIII NO.3 OKTOBER 2022
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v8i3.3812

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh asset sosial, infrastruktur, sumber daya manusia, asset keuangan dan asset social terhadap tingkat kemiskinan Komunitas Adat Terpencil di Dusun Tombiobong. Metode analisis data yang digunakan regresi linear berganda 5 prediktor. Hasil penelitian menujukkan bahwa asset alam, asset manusia, infrastruktur, asset keuangan dan asset social tidak berpengaruh signifikan terhadap tingkat kemiskinan Komunitas Adat Terpencil di Dusun Tombiobong. Oleh karena itu, untuk meningkatkan kehidupan masyarakat adat perlu adanya perhatian dari pihak pemerintah, swasta/perusahaan dalam dalam program Pendampingan, pelatihan ketrampilan, pemberian stimulant modal, peralatan pertanian dan usaha, penyediaan akses pemasaran hasil usaha, penyediaan infrastrktur dasar dan penataan lingkungan social budaya masyarakat adat. Kata kunci : Komunitas Adat Terpencil, aset alam, SDM, Infrastruktur, keuangan, asset sosial
The Role Of BTS Endorsements In The Decision To Purchase Kenangan Coffee Sriwanti Belanti; Nurhidayah Layoo
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.156

Abstract

The purpose of this study is to investigate and evaluate the impact of brand image on consumer motivation for Kopi Kenangan X BTS purchases as well as the mediating role of celebrity endorsers. Explanatory research was used in the design of the study. The respondents in the study were Indonesian Twitter users who are fans of BTS. Purposive sampling was employed to select 103 respondents for the sample. The data analysis technique used in this study, which computes using SPSS 22 software, is path analysis. The findings of the study demonstrate that: Celebrity endorsers significantly and favorably impact brand image.
Co-Authors Nurjanna Ladjin Sriwanti Belanti