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All Journal Jurnal Penelitian Teori & Terapan Akuntansi (PETA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Putranti, Ellyn Citra
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Economics, Econometrics & Finance

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Mata Uang Kripto: Apakah Sebuah Jawaban Gaya Hidup Gen Z? Palupi, Shara Merry; Putranti, Ellyn Citra
Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Vol. 9 No. 2 (2024): Juli 2024
Publisher : Program Studi Akuntansi - STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51289/peta.v9i2.865

Abstract

Gen “Z” is known for their ability to utilize technology that can be implemented in financial investment. This capability is what motivates Gen "Z" in Indonesia to invest by converting valuable assets into assets cryptocurrency. On this basis, this research was prepared to determine the characteristics of Gen "Z" in Indonesia who are investors cryptocurrency, to make this investment part of your lifestyle. This research uses a qualitative approach, focusing on examining the perceptions of the informants. The results of this research inform that Gen "Z" in Indonesia has chosen to invest in cryptocurrency pretty much. So that Gen "Z" in Indonesia has a high awareness of its importance financial investment and have an opinion that asset cryptocurrency be your best asset. This research can be used by the government as a basis for issuing regulations regarding asset management cryptocurrency, and can involve Gen "Z" in Indonesia to provide education to the public about digital financial investment.
Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri Palupi, Shara Merry; Putranti, Ellyn Citra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3997

Abstract

The research conducted has the intention and purpose of providing references regarding the impact of green marketing and green brand image on purchasing decisions of male consumers of environmentally friendly fashion products brand X in Kediri. This study uses a quantitative approach with multiple linear regression analysis data analysis techniques. The population of the study was 103 consumers of environmentally friendly fashion products brand X in Kediri, the sampling technique used purposive sampling which applied several criteria to produce a sample of 63 people. The results of the study indicate that green marketing and green brand image have an impact on purchasing decisions of male consumers of environmentally friendly fashion products brand X in Kediri, both partially and simultaneously. The conclusions drawn from this study indicate that male consumers have logical characteristics, where they are considered more loyal to products that suit their needs and desires. In addition, male consumers tend to prefer recycled fashion products that are more environmentally friendly, in addition to being aware and caring about the environment, also because these products have their own uniqueness so that they can be said to be anti-mainstream products.
Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri Palupi, Shara Merry; Putranti, Ellyn Citra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3997

Abstract

The research conducted has the intention and purpose of providing references regarding the impact of green marketing and green brand image on purchasing decisions of male consumers of environmentally friendly fashion products brand X in Kediri. This study uses a quantitative approach with multiple linear regression analysis data analysis techniques. The population of the study was 103 consumers of environmentally friendly fashion products brand X in Kediri, the sampling technique used purposive sampling which applied several criteria to produce a sample of 63 people. The results of the study indicate that green marketing and green brand image have an impact on purchasing decisions of male consumers of environmentally friendly fashion products brand X in Kediri, both partially and simultaneously. The conclusions drawn from this study indicate that male consumers have logical characteristics, where they are considered more loyal to products that suit their needs and desires. In addition, male consumers tend to prefer recycled fashion products that are more environmentally friendly, in addition to being aware and caring about the environment, also because these products have their own uniqueness so that they can be said to be anti-mainstream products.
Co-Authors Shara Merry Palupi