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All Journal Communicatus: Jurnal Ilmu Komunikasi Society: Jurnal Pengabdian Masyarakat
Tunaerah, Linda
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Transformasi Bisnis Media Cetak di Era Digital PASKAM (Persatuan Agen Surat Kabar dan Majalah) Kota Bandung Sutrisno, Sutrisno; Nurjaman, Kiki; Tunaerah, Linda
Society : Jurnal Pengabdian Masyarakat Vol 3, No 3 (2024): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i3.389

Abstract

This service aims to provide socialization on the use of smartphone applications as a digital promotional tool for newspaper and magazine delivery businesses on Jl. Cikapundung, Bandung City. The Bandung City newspaper delivery association is the target of newspaper media promotion. Tourism businesses have difficulty directing digital promotions to the upper middle class. Partners have limitations in using smartphones to edit photos, and videos and use social media. This activity adopts a contextual approach method by providing theory, direct practice in editing photos and videos, as well as guidelines for using social media. Instructors carry out practice with partners to strengthen their understanding of news editing marketing applications and online advertising. The transformation of the print media business to the digital era is emphasized. Partners are expected to be able to improve their capabilities in digital promotions.
Jokowi’s Political Communication: Utilizing Social Media in Winning Gibran as Vice President of Indonesia Sutrisno, Sutrisno; Tunaerah, Linda
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.38198

Abstract

In the post-Reformasi era, the political dynamic of Indonesia cannot be separated from the role of elites entrenched in various government lines. The 2024 presidential and vice presidential elections also involved political elites, including President Jokowi, especially in winning the eldest son, Gibran. As President, Jokowi has various accesses to socialize with the Prabowo-Gibran work program, which is considered a symbol of the continuity of Jokowi’s program. Using qualitative methods and Roland Barthes’ semiotic theory, this article will analyze the myths in Jokowi’s political communication on social media related to the nomination of Gibran Rakabuming Raka as the 2024 Vice Presidential Candidate. This article produces three main points: denotation, connotation, and myth, and shows Jokowi’s political communication that reflects democracy and neutrality. In addition, the obstacles faced are often transformed into narratives that strengthen his leadership image. This study suggests enhancing the narrative of meritocracy and democracy, transparency in the political process, consistency in national symbols, focus on public issues, and strengthening the image of independent and progressive leadership. This research is expected to provide new insights for political practitioners and researchers in understanding the dynamics of contemporary politics in Indonesia.
Jokowi’s Political Communication: Utilizing Social Media in Winning Gibran as Vice President of Indonesia Sutrisno, Sutrisno; Tunaerah, Linda
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.38198

Abstract

In the post-Reformasi era, the political dynamic of Indonesia cannot be separated from the role of elites entrenched in various government lines. The 2024 presidential and vice presidential elections also involved political elites, including President Jokowi, especially in winning the eldest son, Gibran. As President, Jokowi has various accesses to socialize with the Prabowo-Gibran work program, which is considered a symbol of the continuity of Jokowi’s program. Using qualitative methods and Roland Barthes’ semiotic theory, this article will analyze the myths in Jokowi’s political communication on social media related to the nomination of Gibran Rakabuming Raka as the 2024 Vice Presidential Candidate. This article produces three main points: denotation, connotation, and myth, and shows Jokowi’s political communication that reflects democracy and neutrality. In addition, the obstacles faced are often transformed into narratives that strengthen his leadership image. This study suggests enhancing the narrative of meritocracy and democracy, transparency in the political process, consistency in national symbols, focus on public issues, and strengthening the image of independent and progressive leadership. This research is expected to provide new insights for political practitioners and researchers in understanding the dynamics of contemporary politics in Indonesia.
Transformasi Bisnis Media Cetak di Era Digital PASKAM (Persatuan Agen Surat Kabar dan Majalah) Kota Bandung Sutrisno, Sutrisno; Nurjaman, Kiki; Tunaerah, Linda
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i3.389

Abstract

This service aims to provide socialization on the use of smartphone applications as a digital promotional tool for newspaper and magazine delivery businesses on Jl. Cikapundung, Bandung City. The Bandung City newspaper delivery association is the target of newspaper media promotion. Tourism businesses have difficulty directing digital promotions to the upper middle class. Partners have limitations in using smartphones to edit photos, and videos and use social media. This activity adopts a contextual approach method by providing theory, direct practice in editing photos and videos, as well as guidelines for using social media. Instructors carry out practice with partners to strengthen their understanding of news editing marketing applications and online advertising. The transformation of the print media business to the digital era is emphasized. Partners are expected to be able to improve their capabilities in digital promotions.
Co-Authors Nurjaman, Kiki Sutrisno, Sutrisno