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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal ASPIKOM Jurnal Profetik
Putri, Natalia Faradheta
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Dissecting the Political Persona of the 2024 Indonesian Presidential Election through Visual Framing Analysis Alyatalatthaf, Muhammad Dicka Ma'arief; Lobodally, Altobeli; Putri, Natalia Faradheta
Profetik: Jurnal Komunikasi Vol. 17 No. 2 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i2.2977

Abstract

Public interest in political battles is constant, and the Indonesian presidential election in February 2024 is no exception. The three presidential candidates, who have been declared, aggressively establish their political personas and gain exposure and notoriety using Instagram, including @aniesbaswedan, @ganjar_pranowo, and @prabowo. This study aims to dissect the political persona of the 2024 Indonesian presidential candidates using the visual framing analysis method, studying how certain points of view are emphasized or made prominent through visual messages. While other framing studies focus on textual analysis, visual framing analysis is rarely employed even though visual elements have the power to build emotional affection and can last longer in memory. The study's data set comprises Instagram posts from the officially declared presidential contender (@aniesbaswedan from October 3, 2022; @ganjar_pranowo from April 21, 2023; @prabowo from August 12, 2022) to May 21, 2023. The research findings indicate that the political persona built by each presidential candidate still revolves around aspects of their own inherent identity such as religion, race, ethnicity, tribe, customs, habits, education level, economic status, social status, family background, and political stance, rather than providing a clear picture of their priority policy programs when in office.
A multimodal analysis of a brand ambassador post on social media Putri, Natalia Faradheta; Lobodally, Altobeli
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1254

Abstract

The selection of brand ambassadors for advertising campaigns, particularly in social media, is widely popular, especially when Korean celebrities are appointed as models. Addressing a research gap regarding the multimodal analysis of local brand ambassadors, this study diverges from prior research that predominantly concentrates on Korean brand ambassadors. Utilizing Instagram posts from the @aliciabeverlyw account, who happens to be a brand ambassador of Kalbis Institute and a social media influencer, the study examines a dataset comprising nine image-based posts. Employing multimodal analysis, the study seeks to explain the three metafunctions of the advertisements, drawing upon Kress and Leeuwen's social semiotics theory. The result indicated that the brand ambassador established trustworthiness with the audience at the ideational level. She fostered a sense of familiarity and similarity with the audience within the interpersonal metafunction. Lastly, she introduced product match-up and product transfer elements to the audience at the textual metafunction level. To sum up, the study concluded that the brand ambassador utilized multimodal metafunctions as a strategy to build rapport with the audience.
Pelatihan Komunikasi Terapeutik Kepada Dokter dan Perawat di Rumah Sakit Ibu Anak Bina Medika Bintaro Haloho, Heppy New Year; Lobodally, Altobeli; Putri, Natalia Faradheta
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 1 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i1.14657

Abstract

Tujuan dari pengabdian kepada masyarakat adalah untuk memberikan pendampingan kepada dokter dan perawat mengenai komunikasi terapeutik untuk meningkatkan pelayanan kepada pasien. Komunikasi Terapeutik merupakan komunikasi terencana yang difokuskan untuk membantu pasien sembuh dan mendorong mereka untuk menerapkan pola hidup yang sehat. Metode yang digunakan untuk mencapai tujuan ini adalah dengan menyelenggarakan pelatihan tatap muka selama 4 pertemuan tatap muka dengan durasi masing-masing lebih kurang 8 jam. Selama 4 pertemuan tersebut dilakukan 4 fase yaitu: penyampaian materi, diskusi, role play dan evaluasi. Hasil dari pengabdian ini adalah peningkatan kemampuan komunikasi terapeutik. Dokter dan perawat memiliki kemampuan dalam menyampaikan informasi kepada pasien dengan cara yang humanis. Pengabdian ini merupakan pengabdian berkelanjutan dari tahun sebelumnya, sehingga diharapkan para dokter, perawat serta tenaga kesehatan lainnya dapat memberikan pelayanan prima kepada pasiennya. Kegiatan pengabdian ini, sebaiknya dilakukan secara berkala untuk memantau situasi dan kondisi penanganan pasien berikutnya dari dokter maupun perawat.
Co-Authors Alyatalatthaf, Muhammad Dicka Ma'arief Haloho, Heppy New Year Lobodally, Altobeli