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All Journal Media Ekonomi dan Manajemen Jurnal Organisasi Dan Manajemen
Nahar, Zuwan Nisfu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Green Marketing Function on Purchase Intention Through Corporate Image Nahar, Zuwan Nisfu; Silintowe, Yunita Budi Rahayu
Jurnal Organisasi dan Manajemen Vol. 17 No. 2 (2021)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v17i2.1493.2021

Abstract

The high growth of the human population accompanied by technological developments has created problems for the environment. The importance of environmental sustainability is becoming increasingly apparent to people which also causes a change in purchasing conduct. This change needs to be anticipated by marketing, one of which is green marketing. This study aims to determine the impact of the green marketing function, which involves green activities, green images, and corporate communication, on purchase intention through the corporate image. Findings. Based on the questionnaire filled out by 163 respondents and analysed using the structural equation modelling, it was found that there was no effect of the green marketing function on purchase intention, but there was an indirect effect between the marketing function on purchase intention and corporate image as the mediating variable. These results indicate that there is full mediation the independent variable can not influence the dependent variable without mediating variable.
Liquidity, Volatility, and Herding Behavior: A Study of the Indonesia Stock Exchange during the Covid-19 Pandemic Nahar, Zuwan Nisfu; Robiyanto, Robiyanto
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.5942

Abstract

This research aims to determine liquidity and volatility conditions and differences in herding behavior during the pre-pandemic, early pandemic, and the new normal period of the COVID-19 pandemic in Indonesia. This research examines the microstructure and proves herding behavior on the Indonesian Stock Exchange (IDX). This research will also look at liquidity and volatility to see market sentiment because investor behavior can be reflected in liquidity and volatility. The population used in this research is the IDX-80 index, with 48 companies as the sample. This study uses CSAD to test herding behavior because it is not sensitive to outliers. This research found that the highest market liquidity and volatility occurred during the early pandemic, and the highest herding behavior occurred during the new normal period. The market response to each event can also determine the direction of stock movements, so investors can take advantage of this period to collect shares and sell them again when prices rise. This research offers a summary of the Indonesian capital market during significant events, which can assist investors in developing investment plans that consider the course of events. Practically, this study offers actionable insights for investors by explaining how market conditions during different phases of the pandemic influence investment strategies.
Co-Authors Robiyanto Robiyanto, Robiyanto Yunita Budi Rahayu Silintowe