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All Journal KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies Prioritas : Jurnal Pengabdian Kepada Masyarakat
NEL ARIANTY
Muhammadiyah University Of North Sumatra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Pengaruh Budaya Organinsasi Terhadap Kinerja Karyawan Dengan Komitmen Organisasi Sebagai Variabel Intervening Pada Pt. Wom Finance Cabang Binjai Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi terhadap kinerja karyawan dengan komitmen organisasi sebagai variabel intervening. Hasil penelitian menunjukkan bahwa budaya organisasi sebagai variabel intervening terbukti signifikan dengan nilai yang lebih besar dari pada pengaruh langsung antara budaya organisasi terhadap kinerja.Kata kunci : budaya organisasi, komitmen organisasi, kinerja karyawan.
PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR YAMAHA MIO PADA PT. ALFA SCORPII SENTRAL YAMAHA Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR YAMAHA MIO PADA PT. ALFA SCORPII SEN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh penjualan pribadi (personal selling) dan promosi penjualan (sales promotion) terhadap peningkaran secara parsial maupun simultan. Hasil yang ditemukan bahwa tidak ada pengaruh secara parsial maupun simultan walaupun demikian dari persamaan regresi hubungan yang terungkap adalah hubungan positif.
Increasing Family Revenue Based on Household Industry Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Increasing Family Revenue Based on Household Industry
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Nowadays, domestic business actors should be able to prepare themselves and have a good strategy in producing quality products and have a wide marketing network, so that the market or consumer can accept the products, so that small industry business can increase family income.
Pengaruh Kepemimpinan dan Disiplin Terhadap Kinerja Karyawan Pada PT.PELINDO Cabang Belawan Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Leadership is one of the factors that shape and help others to enthusiastically work and achieve the planned object in relation to the success of the organization realize the objectives are largely determined by the high performance leadership and employed in carrying out their duties. Problems that exist in the company are leaders in their duty to behave authoritarian that provide employment to its employees at will without doing approaches that can stimulate employees to work well so that the performance of the employees to be ineffective. 
Manajemen Pemasaran Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Manajemen Pemasaran
Meningkatkan Keaktifan Dan Hasil Belaiar Mahasiswa melalui Metode Diskusi Kelompok Berbais Pernbelajaran Kooperatif Model Learning Together Pada Mata Kuliah Konstentrasi Pemasaran di Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara Arianty, Nel
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Meningkatkan Keaktifan Dan Hasil Belaiar Mahasiswa melalui Metode Diskusi Kelompok Berbais Pernbelajaran Kooperatif Model Learning Together Pada Mata Kuliah Konstentrasi Pemasaran di Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
THE ROLE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON USAGE DECISION IN THE GOSEH APPLICATION THROUGH TRUST AS AN INTERVENING VARIABLE (Case Study in the Community in Berastagi District) Arianty, Nel; Munthe, Nindi Palensia br
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research aims to determine and analyze the influence of perceived usefulness and perceived ease of use on the decision to use the Goseh application through trust as an intervening variable (case study in the community in Berastagi subdistrict). The sample used was non-probability sampling with a total of 96 respondents. The data collection technique uses an online questionnaire with a Likert measurement scale. Data analysis techniques use Path Analysis, Partial Least Square (PLS) and Hypothesis Testing. Data processing in this research uses SmartPLS and SPSS software programs. The results of this research are that perceived usefulness has a positive and significant influence on trust, perceived ease of use has a positive and significant influence on trust, perceived usefulness has a positive and significant influence on usage decisions, perceived ease of use has a positive and significant influence on usage decisions, trust has a positive influence and significant on usage decisions, perceived usefulness has a positive and significant effect on usage decisions with trust as an intervening variable and perceived ease of use has a positive and significant effect on usage decisions with trust as an intervening variable. 
Peranan Unique Selling Proposition Dan Price Terhadap Buying Decision Dengan Buying Interest Sebagai Variabel Intervening (Studi Kasus Konsumen Mie Balap Pecicilan Desa Bandar Setia) Arianty, Nel; Al-Hafizh , Fahri Arsya; Jufrizen, Jufrizen
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 6 No. 1 (2025): JANUARI- APRIL
Publisher : CERED Indonesia Institute

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Abstract

ujuan penulis melakukan penelitian untuk mengetahui pengaruh unique selling proposition dan price terhadap buying decision dengan buying interest, sebagai variabel intervening dan yang menjadi studi kasus dalam penelitian ini adalah konsumen Mie Balap Pecicilan desa Bandar Setia. Pendekatan yang digunakan pada penelitian ini adalah pendeketan asosiatif, dengan populasi seluruh konsumen mie balap pecicilan Desa Bandar Setia. Sedangkan sampel yang di gunakan adalah sebagian dari konsumen dari populasi keseluruhan. Jenis sampel yang di gunakan adalah Quota sampling, dimana peneliti menyebarkan angket kepada 9 orang dalam 1 harinya, selama 10 hari maka diperoleh sampel sebanyak 90 orang. Teknik pengumpulan data yang di pergunakan dengan menyebarkan angket. Sedangkan teknik analisis data menggunakan path analysis, partial least square (PLS) dan uji hipotesis. Selain itu pengolahan data menggunakan program software Smarts PLS. Dari hasil pengolahan data di peroleh bahwa unique selling proposition dan price berpengaruh signifikan terhadap buying interest. Unique selling proposition dan price berpengaruh signifikan terhadap buying decision. Sedangkan buying interest berpengaruh signifikan terhadap buying decision. Unique selling proposition dan price berpengaruh signifikan terhadap buying decision dimediasi buying interest.
Smart Quality Control Berbasis IOT untuk Peningkatan Mutu Pengemasan Makanan Kering di Umkm Te-Man Pospera Kampung Kurnia Belawan Riza, Ferdy; Martiano, Martiano; Arianty, Nel
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 02 (2025): EDISI SEPTEMBER 2025
Publisher : Universitas Harapan Medan

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Abstract

UMKM TE-MAN POSPERA di Kampung Kurnia, Belawan, Sumatera Utara, menghadapi tantangan dalam pengemasan makanan kering berbasis ikan teri, dengan 28% produk terbuang akibat kontaminasi kelembapan dan umur simpan pendek (2-3 minggu) karena metode pengemasan manual. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kualitas dan efisiensi produksi melalui pengembangan model Smart Quality Control (Smart QC) berbasis IoT dan vacuum seal packing. Kegiatan meliputi sosialisasi, pelatihan selama 7 hari, penerapan teknologi, serta pendampingan dan evaluasi. Hasilnya, sistem Smart QC dengan sensor kelembaban (<12% RH) meningkatkan konsistensi kualitas produk hingga 60% dan mengurangi pemborosan bahan baku hingga 25%, sementara vacuum sealing memperpanjang umur simpan hingga beberapa bulan. Pelatihan meningkatkan keterampilan pekerja dalam menggunakan teknologi modern, mendukung daya saing UMKM.
THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Arianty, Nel; Julita, Julita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.274 KB) | DOI: 10.54443/ijebas.v1i2.39

Abstract

This study aims to determine the effect of brand trust and university reputation on purchasing decisions, namely student decisions in choosing the Management Study Program at the UMSU Faculty of Economics and Business. The approach taken in this research is to use an associative approach, namely research that seeks to examine how a variable has a relationship or relationship with other variables. Sampling was carried out by non-probability sampling technique, and by incidental sampling approach. The population in this study were all students of the 2018/2019 UMSU Management Study Program, and the sample used in this study amounted to 126 respondents using the slovin technique. Data were collected by questionnaire method. The data analysis technique used multiple linear regression, classical assumption test, t test, F test and coefficient of determination. The results showed that the brand trust variable had a significant effect on purchasing decisions, and the university reputation variable had a significant effect on purchasing decisions. Based on the simultaneous test, the variable brand trust and university reputation have a significant effect on purchasing decisions.
Co-Authors Al-Hafizh , Fahri Arsya Ferdy Riza Jufrizen Julita Julita Martiano, Martiano Munthe, Nindi Palensia br Rahmad Bahagia