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All Journal Mutiara: Multidiciplinary Scientifict Journal Blantika : Multidisciplinary Journal Jurnal Kajian Stratejik Ketahanan Nasional
Mayangsari, Efriska Ginasti
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Religion Arts Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences

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Journal : Blantika : Multidisciplinary Journal

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Strategi Ketahanan Perusahaan untuk Memperjuangkan Berjalannya Bisnis Sehingga Terciptanya Ketahanan Negara Mayangsari, Efriska Ginasti
Blantika: Multidisciplinary Journal Vol. 3 No. 7 (2025): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i7.381

Abstract

This study explores corporate resilience strategies in sustaining business operations as a critical contribution to national resilience. Amid growing external pressures such as social conflict, economic instability, and environmental demands, companies must develop adaptive strategies that integrate effective communication and sustainable social responsibility practices. Using a mixed-methods approach, this explanatory research involved quantitative data collection through stakeholder questionnaires and qualitative data via in-depth interviews with CSR and general affairs staff. The findings reveal that corporate resilience is significantly influenced by a company’s ability to build reciprocal and transparent relationships with both internal and external stakeholders. Strategic implementation of Corporate Social Responsibility (CSR) programs not only mitigates conflict but also strengthens a company’s public legitimacy. Moreover, resilience strategies that include stakeholder engagement, proactive risk management, and organizational communication foster operational stability. These actions support national resilience by generating employment opportunities, promoting social welfare, and enhancing local economic development. The study emphasizes that CSR should not be viewed as a financial burden but as a long-term investment aligned with sustainable development goals. It is recommended that companies integrate CSR into core business strategies, strengthen public relations functions, and maintain participatory communication with all stakeholders. Ultimately, resilient companies play a vital role in fostering national strength, particularly in ensuring economic continuity and social harmony in times of uncertainty.
Co-Authors Prabowo, Cindar Hari