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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Teknik Mesin Jurnal Ilmiah Mahasiswa Pendidikan Jasmani, Kesehatan dan Rekreasi Jurnal Penelitian Pendidikan Kimia Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika dan Teknologi Komputer ( J-ICOM) Marketing Management Studies Journal of Community Service Language-Edu
Arief Maulana
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Marketing Management Studies

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Service quality and perceived value towards revisit intention of EI’s coffee in Padang by customer satisfaction as mediating variable Rivo Dwi Harman; Arief Maulana
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.78 KB) | DOI: 10.24036/jkmp.v1i1.8

Abstract

This research aims to analyze determine the influence of service quality and perceived value on the intention to revisit padang el's coffee with customer satisfaction as the mediating variable. The sample in this study were 100 customers at El's Coffee Padang City. Data were processed using Smart PLS 3.0. The results obtained from this study are: (1) There is a direct and significant and positive influence between service quality and the perceived value of El`s Coffee Padang. (2) There is a direct and significant and positive influence between service quality and customer satisfaction at El`s Coffee Padang. (3) There is a direct and significant and positive influence between perceived value and customer satisfaction at El`s Coffee Padang. (4) There is a direct and significant and positive influence between customer satisfaction and the intention to revisit El`s Coffee Padang.
Co-Authors Fitri Agustina K Anom W Lathifah Decdebels Aulia Rahmi Megawati Mudhi Ulfani Nurul Fadillah Razali Razali Rivo Dwi Harman Sofia Sofia, Sofia Syamsulrizal Syamsulrizal Yunita Engriani