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All Journal eMBeJi : Manajemen dan Bisnis Jurnal
Subroto, Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT YANG DITAWARKAN TOKO BUKU GRAMEDIA DI SURABAYA Subroto, Agus
Manajemen & Bisnis Jurnal Vol 4 No 2 (2018)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.724 KB) | DOI: 10.37303/embeji.v4i2.101

Abstract

This research aim to identitication and to know consumer attitude towards attributes that offered by Gramedia book store in Surabaya, that attributes are : product, price, promotion, location, distribution and facility as independent variable and consumer attitude as dependent variable. To analysis that costumer attitude use Multiatribute Attitude Model (MAM) that substance of consumer satisfaction determined by weight which given consumer to attribute (i) times by difference consumer ideal to attribute (i) by consumer beliefing to attribute (i) accounting of measuring scale use likert scale by five estimation category which each estimation category qualificated by give weight. The results of the study prove that consumers have a positive attitude towards the attributes offered and the most influential attribute is location. Keywords: consumers attitude, attributes.
PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA PEGAWAI Moeljahwati, Endah; Suharto, Suharto; Subroto, Agus
Manajemen & Bisnis Jurnal Vol 6 No 2 (2020)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.641 KB) | DOI: 10.37303/embeji.v6i2.119

Abstract

The purpose of this study was to analyze the influence of organizational culture and work motivation on job satisfaction and employee performance. this type of research is explanatory research. The sample in this study was 103 employees. The analytical tool used is path analysis. Based on the analysis of evidence that organizational culture and work motivation affect job satisfaction, organizational culture, motivation and job satisfaction affect employee performance. Job satisfaction can mediate the influence of organizational culture and work motivation on employee performance. In order to improve employee performance, agencies need to create a good organizational culture that is applied to the ability to complete work, besides that employees need to be more motivated by established policies such as creating a conducive work environment, providing supporting facilities and facilities, and taking more into account forms of appreciation. for employment.
Co-Authors Moeljahwati, Endah Suharto Suharto