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Demitrius Kristiyono
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Economics, Econometrics & Finance

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PENGARUH KARAKTERISTIK WEBSITE, KARAKTERISTIK DAN DEMOGRAFI KONSUMEN TERHADAP KEPERCAYAAN PADA WEBSITE Demitrius Kristiyono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 1 (2015): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.415 KB) | DOI: 10.30640/ekonomika45.v3i1.24

Abstract

Technological advance is giving impact on economic activity. Internet represents a popular device to be used in the online transaction. Indonesian understands that the potential of internet is profitable to be developed. However, local players of Indonesia fail to recognize this. Reluctance of Indonesian consumers to online transaction is interesting to be observed. Online transaction needs consumer trust because online transaction is different from offline transaction. Trust onto online transaction is different from trust onto offline transaction. Main object in the trust onto online transaction is website, internet or technology. The relationship of trust between seller and consumer cannot be separated from consumer characteristic because the interest to trust others needs motivational support and belief that others do not harm or mislead any conditions. Consumer trust represents a complex decision because it relates to the temporary demand of different individual based on its demography. Result of t-test on variable (X1) is that website characteristic variable has t-count of 2.365 and significance rate of 0.05. It supports the estimation that the website characteristic has obvious effect. The characteristic of consumer motivation (X2) in the online purchase in t-test has t-count of 2.135 but with significance rate below 0.05 to prove that consumer characteristic has significant effect on consumer trust. Consumer demography (X3) includes sex, respondent age, education background, expense rate, and interest in the t-test. All of the demographic items indicate that t-count is 3.257 with significance rate below 0.05 such that consumer trust is obviously affected
PENGARUH MARKETING MIX TERHADAP NILAI KONSEKUENSI DAN DAMPAKNYA TERHADAP KEPUASAN PASIEN RAWAT INAP RUMAH SAKIT UMUM DI MALANG Demitrius Kristiyono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 2 (2016): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.84 KB) | DOI: 10.30640/ekonomika45.v3i2.42

Abstract

The study entitled “The Effect of Marketing Mix to Consequence Value and Its Impact to Inpatient Satisfaction of Public Hospital in Malang” has objectives 1) to find out the effect of marketing mix to inpatient consequence value of public hospital in Malang; 2) to find out the effect of consequence value to inpatient satisfaction of public hospital in Malang. This study was used cross sectional method. The populations in this study are patients or inpatient families of public hospital in Malang, who has aged between 20 to 50 years old. These inpatient families were interviewed. As the respondent, it is hoped they are feel the progress of patient health, their satisfaction during care, and the ability to make decisions. Amount of samples are determined more and less of 100 peoples. This study used path analysis by using AMOS 4.01. Results of the study show that: 1) marketing mix has effect to inpatient consequence value of public hospital in Malang; 2) consequence value has effect to inpatient satisfaction of public hospital in Malang.
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