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All Journal EKONOMIKA45 Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Moch. Rizaldy Rachmansyah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Journal : EKONOMIKA45

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PENERAPAN STRATEGI DIGITAL MARKETING, TEORI ANTRIAN TERHADAP TINGKAT KEPUASAN PELANGGAN: (Studi Kasus di MyBCA Ciputra World Surabaya) Bagas Ilham Lucyantoro; Moch. Rizaldy Rachmansyah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 1 (2017): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.106 KB) | DOI: 10.30640/ekonomika45.v5i1.63

Abstract

Implementation of digital marketing strategy, Queue Theory on customer satisfaction level at myBCA Ciputra World Surabaya. This study aims to find out digital marketing. Queue Theory to the level customer satisfaction in myBCA. The population in this study are customers or customer who transact in the myBCA area. Samples were taken as many as 100 respondents for 1 month in july 2017 with accidental tehnique. With quantitative aproach, primary data collection techques obtain from the responses of respondents. Data analysis tehcniques use are multiple regression analysis, test validity, test reliability, hypothesis testing.
Co-Authors Bagas Ilham Lucyantoro