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Strategi Marketing Bank BTN Pada Produk KPR Ditinjau Dari Analisa SWOT & Dalam Upaya Meningkatkan Jumlah Minat Nasabah Di BTN KCP Setia Budi Marpaung, Fenny Krisna; Latif , Abdul; Virginia, Stephanie; Surbakti , Floren Natalia br.
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1972

Abstract

This study is targeted at analyzing Bank BTN's marketing strategy for KPR (Home Ownership Credit) products using SWOT analysis and evaluating efforts to increase the number of customer interest in BTN KCP SETIA BUDI. This study takes a qualitative descriptive approach to illustrate the strengths, weaknesses, opportunities and threats faced by Bank BTN's KPR products. The information was compiled from in-depth interviews with management and customers, as well as relevant literature studies.
Informatika Implementasi Aplikasi Point Of Sale Berbasis Web Pada Percetakan Amanah Offset Printing Niasari, Fitri; Julianti, Fitri; Supriyatna; Marlina, Siti; Latif , Abdul
Management of Information System Journal Vol 3 No 3: Juli 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/mis.v3i3.2117

Abstract

− This study aims to design and develop a web-based sales information system using the Waterfall method at Amanah Offset Printing. The system was built using PHP Native, MySQL, and Laragon to manage sales transactions, raw material purchases, inventory, customer data, and financial reports in an integrated manner. The test results show that the system meets user requirements, improves transaction management efficiency, data accuracy, and simplifies realtime financial reporting.