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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Toplama
Karmila, Leti
Unknown Affiliation
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MANAJEMEN KOMUNIKASI BENCANA DALAM PENCEGAHAN KEBAKARAN LAHAN GAMBUT DI SUMATERA SELATAN Adli; Karmila, Leti
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 13, No. 2 (Desember 2022)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v13i2.1220

Abstract

The communication process to prevent repeated land fires is carried out by conveying information about the impact of fires and their prevention. The disaster communication process and prevention scheme have been planned. However, peatland fires in South Sumatra are still recurring, so it is necessary to review the disaster communication steps that have been taken. Disaster communication management is always needed both in emergency and post-disaster conditions. This study aims to evaluate and describe disaster communication management in preventing peatland fires in South Sumatra. This study uses a qualitative method with an evaluative study approach. Collecting data was done using interviews, observations, and documentation studies. Data analysis in this study used an interactive analysis model. The results of this study indicate that the elements of disaster communication management used in efforts to prevent peatland fires in South Sumatra consist of planning, organizing, implementing, and evaluating.
THE DYNAMICS OF POLITICAL IDENTITY IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA, POLARIZATION, AND CHALLENGES TO DEMOCRACY Karmila, Leti; Yuningsih, Ani
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.306

Abstract

In this study, the researcher explores the role of social media in constructing political identity in the digital era. The research analyzes how social media platforms facilitate the expression and formation of individual and group political identities and how this influences the dynamics of communication and social interaction within the political realm.  The main focus of this study is on two aspects:  First, the changing dynamics of political communication and interaction. Social media provides new spaces for political expression but, on the other hand, can also facilitate the creation of 'echo chambers' that reinforce political polarization and the spread of disinformation. Second, the impact on democracy: this research examines how social media affects public perception and political decisions, and how these platforms can be used to mobilize political support.  A qualitative approach is used to gain a deep understanding of the impact of social media in the contemporary political context.  The findings of this study highlight the importance of digital literacy as a key to combating disinformation, and polarization,  and maintaining the health of democracy in the digital era.
Pengaruh Kualitas Konten, Brand Image, dan Brand Trust Terhadap Efektivitas Promosi Produk di Akun Instagram Kriya Sriwijaya Sanjani, Anjani; Karmila, Leti
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

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Abstract

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened opportunities for the use of Instagram as a digital marketing platform. Kriya Sriwijaya, as a center for education and the development of South Sumatra’s crafts, used this platform to expand its market reach and promote local cultural products. This study aimed to analyze the influence of content quality, brand image, and brand trust on the effectiveness of product promotion on the Kriya Sriwijaya Instagram account, both partially and simultaneously. The research employed an explanatory quantitative method. The results showed that content quality and brand image had significant effects on promotional effectiveness, with p-values of 0.00 < 0.05. Meanwhile, brand trust had no significant effect, indicated by a p-value of 0.120 > 0.05. Simultaneously, the three variables explained 74.1% of promotional effectiveness. These findings indicated that content quality and brand image reinforced brand perception and enhanced promotional effectiveness. Keywords: Content Quality, Brand Image, Brand Trust, Promotional Effectiveness, Instagram
Co-Authors Adli Ani Yuningsih Sanjani, Anjani