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Journal : JURNAL ILMIAH GLOBAL EDUCATION

INCREASING OEE THROUGH SIX BIG LOSSES ANALYSIS IN THE MACHINING PROCESS OF AUTOMOTIVE COMPANY Kurbandi Satpatmantya BR; Syahrul Alim; RR. Wening Ken W
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.756

Abstract

This research was conducted at PT. Delta Bekasi. This study aims to improve Overall Equipment Effectiveness (OEE) in machining process in an automotive company by conducting Six Big Losses analysis. The method used is a case study with a qualitative and quantitative approach. Data was collected through direct observation, interviews and documentation. Data analysis carried out using the Overall Equipment Effectiveness (OEE) and Six Big Losses methods. The results of the study show that the OEE in the machining process at the automotive company is still low. After analyzing the Six Big Losses, factors causing production failures were found, such as downtime due to machine maintenance, long preparation times , and product defects. Based on the results of the analysis, several improvement steps are proposed, including: the use of preventive maintenance on machines, increasing the skills of machine operators, and improving the production process. By making improvements to the factors causing production failures, the OEE in the machining process at the automotive company increased from 82.24% to 85.39%. This shows that Six Big Losses analysis can help increase production efficiency and reduce downtime in automotive companies.
PENGARUH TESTIMONI, SOCIAL MEDIA, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH RR Wening Ken Widodasih; Jizenji Tyas Wirastomo; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.757

Abstract

This study aims to examine the effect of testimonials, social media, celebrity endorsements on purchasing decisions for Wardah cosmetic products among women. The method used is quantitative by using a questionnaire as a data collection tool. The sample used was 100 female respondents who bought Wardah cosmetic products in Bekasi. Data analysis was performed using multiple linear regression techniques using SPSS 25.0 software. The results of the study show that testimonials, social media, and celebrity endorsements have a significant effect on purchasing decisions for Wardah cosmetic products. Testimonials and celebrity endorsements have a bigger impact than social media. The implication of this research is that cosmetic companies can utilize testimonials and celebrity endorsements as effective marketing tools to increase product purchasing decisions. In addition, social media can also be used as an effective marketing tool, if it is chosen correctly and adjusted to the desired target market.