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The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ Armando, Armando
iBuss Management Vol 2, No 2 (2014): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Tourism industry is one of the most important industry in Indonesia. In Jakarta, five-star hotel has been one of the most promising business. This research is done to know the impact of Celebrity Fan Club campaign towards the willingness to stay at  Hotel XYZ. The four source models, which are source credibility model, source attractiveness model, product match-up model and meaning transferability model, are elements that are used to measure the campaign which will impact the willingness to stay. The sample that the author use is anyone who has experienced staying in five-star hotels. There are 76 samples that was gathered in this research using simple random sampling method. The analysis technique that is used in this research is multiple linear regression to  know  the relationship between the Celebrity Fan Club which is a celebrity endorsement towards the willingness to stay. The research result shows that Celebrity Fan Club significantly impact the willingness to stay.  Keywords: Source, Celebrity Endorsement, Willingness to Stay, Celebrity Fan Club and Branding.
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ Armando Armando
iBuss Management Vol 2, No 2 (2014): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.203 KB)

Abstract

Tourism industry is one of the most important industry in Indonesia. In Jakarta, five-star hotel has been one of the most promising business. This research is done to know the impact of Celebrity Fan Club campaign towards the willingness to stay at  Hotel XYZ. The four source models, which are source credibility model, source attractiveness model, product match-up model and meaning transferability model, are elements that are used to measure the campaign which will impact the willingness to stay. The sample that the author use is anyone who has experienced staying in five-star hotels. There are 76 samples that was gathered in this research using simple random sampling method. The analysis technique that is used in this research is multiple linear regression to  know  the relationship between the Celebrity Fan Club which is a celebrity endorsement towards the willingness to stay. The research result shows that Celebrity Fan Club significantly impact the willingness to stay.  Keywords: Source, Celebrity Endorsement, Willingness to Stay, Celebrity Fan Club and Branding.
Evaluasi Penggunaan Fuel Index dalam Proses Penambangan di Pit S5 Selatan PT Riau Baraharum Armando Armando
Indonesian Mining and Energy Journal Vol. 1 No. 2 (2018): November
Publisher : Program Studi Teknik Pertambangan Universitas Trisakti

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Abstract

Fuel index merupakan perbandingan antara konsumsi bahan bakar alat produksi ditambah dengan konsumsi bahan bakar alat support, kemudian dibagi dengan total produksi dari alat produksi. Hasil penelitian menunjukkan produksi overburden rata-rata harian adalah sebesar 24.634 BCM dengan konsumsi bahan bakar sebesar 27.713 liter dan nilai fuel index sebesar 1,12. Total produksi overburden yang dihasilkan dalam satu bulan adalah sebesar 246.237 BCM, dengan konsumsi bahan bakar sebesar 277.123 liter dan nilai fuel index sebesar 1,12. Produktivitas alat gali mencapai 504 BCM/jam, sedangkan produktivitas alat angkut sebesar 144 BCM/jam. Produktivitas alat produksi dapat berpengaruh terhadap jam kerja alat, apabila semakin besar jam kerja alat dan tidak diikuti dengan peningkatan produksi, maka jam penggunaan alat penunjang kegiatan penambangan akan berlebih. Hal tersebut menyebabkan nilai fuel index meningkat. Nilai fuel index dapat menurun jika produksi overburden tinggi, sedangkan jam kerja alat penunjang tetap.
Penerapan Manajemen Pohon Buah Asuh Untuk Kemandirian Ekonomi Masyarakat Dusun Lubuk Beringin Kecamatan Bathin III Ulu Kabupaten Bungo Provinsi Jambi Syarif, Agus; Armando, Armando; Yelianti, Upik; Suryahartati, Dwi; Sulistiyo, Urip
Jurnal Karya Abdi Masyarakat Vol. 5 No. 3 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1392.806 KB) | DOI: 10.22437/jkam.v5i3.17008

Abstract

Pengabdian ini bertujuan untuk mempersiapkan kemandirian ekonomi masyarakat melalui pelatihan manajemen usaha untuk program pohon buah asuh dan persiapan legalitas kemitraan, guna mempertemukan masyarakat yang memiliki tanah dan belum menanam (memanfaatkan) dengan pengurus pohon buah-buahan sebagai mitra, melalui perjanjian kontrak yang disepakati secara hukum oleh para pihak. Rencana Kerja Hutan Desa (RKHD) dan Rencana Tahunan Hutan Desa (RTHD) Desa Lubuk Beringin telah memasuki tahun ke-10, namun belum ada kegiatan untuk merealisasikan rencana tersebut, yaitu penanaman buah di kiri kanan jalan menuju kawasan hutan desa. Bantuan pemerintah untuk penyediaan bibit sudah diberikan kepada warga, namun program tersebut belum berhasil. Oleh karena itu, warga yang memiliki tanah harus dilibatkan dalam program pendampingan dan pelatihan manajemen usaha. Pengabdian masyarakat penerapan manajemen pohon buah asuh diharapkan dapat untuk mewujudkan kemandirian ekonomi dan kesejahteraan masyarakat Lubuk Beringin. Program buah asuh menjadi prioritas untuk dilakukan dalam upaya meningkatkan kesejahteraan dan kemandirian masyarakat Lubuk Beringin. Selanjutnya untuk kesinambungan usaha yang berkemampulabaan (profitable), diadakan juga pelatihan pembuatan Standar Operasional Prosedur dan penggunaan media sosial. Metode pelaksanaan pengabdian masyarakat menggunakan metode ceramah/penyuluhan, diskusi dan praktek langsung mengelola usaha ekowisata dan ekonomi kreatif. Peserta adalah anggota masyarakat yang ditunjuk oleh koordinator lapangan sebagai wakil mitra.
The Effect of Digital Service Quality and Customer Trust on Shopee E-Commerce Customer Loyalty in Cirebon Armando, Armando; Ramadhan, Revanza Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7490

Abstract

The rapid development of digital technology has driven significant changes in consumer behavior, particularly through e-commerce platforms. Shopee, as one of Indonesia's leading e-commerce platforms, continues to improve its service quality and build trust to maintain customer loyalty. This study aims to analyze the influence of digital service quality and customer trust on Shopee user loyalty in Cirebon. The method used was a quantitative survey approach, involving 135 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. Validity, reliability, normality, heteroscedasticity, t-test, F-test, and coefficient of determination tests were conducted to ensure the validity of the research model. The study's results indicate that both digital service quality and customer trust have a positive and significant impact on customer loyalty. Together, these two variables explain 59.7% of the variability in customer loyalty. These findings suggest that enhancing digital service quality and fostering trust are crucial strategies for Shopee in maintaining customer loyalty amid increasingly competitive e-commerce environments.