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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Maheri L, Sonny Subroto
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Decision Sciences, Operations Research & Management

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Pengaruh Fasilitas dan Lokasi Terhadap Tingkat Kepuasan Konsumen Coffee Shop Pada “Tell Kopi Kediri” Permada, Agil Reczy Tegar; Maheri L, Sonny Subroto; Akbar, Taufik
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2305

Abstract

The aim of this research is to explain the partial influence of facility and location variables on the level of consumer satisfaction. The population in this study were all TELL KOPI Kediri café consumers. The sampling technique uses the Nonprobability Sampling method using purposive sampling. The results of the research show that the facility and location variables have a partial effect on consumer satisfaction, this can be seen from the facility variable (X1) with a sig value of 0.000 < 0.05 and the calculated t value (7.940) > t table value (1.661), and the variable location (X2) with a sig value of 0.000 < 0.05 and the calculated t value (2.643) > t table value (1.661). Simultaneously the facility (X1) and location (X2) variables can be seen with a sig value of 0.000 < 0.05 and the calculated F value (32.022) > F ¬table (3.090)
Co-Authors Permada, Agil Reczy Tegar Taufik Akbar