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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Tuturlogi: Journal of Southeast Asian Communication
Sasella, Mirel Imelda
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strengthening Ukhuwah Basyariyah Through Nyongkolan Tradition: A PAR Approach to Exploring the Local Wisdom of the Sasak Tribe in Lombok Faisol; Mustofa, Syaiful; Nurhadi; Sasella, Mirel Imelda; Adynastiti, Mahsa Nabilah; Fikriya, Nabilah Ulil; Nismah, Nevin; Ulinnuha, M Farid
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 24 No. 2 (2024)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.v24i2.23582

Abstract

This research aims to explore the role of Nyongkolan tradition in strengthening ukhuwah basyariyah in Sasak community, Lombok, through Participatory Action Research (PAR) approach. The background of this research is the phenomenon of modernization that affects local traditions, such as the shift from traditional musical instruments to more modern ones, as well as reduced community participation. This activity involves observation and active participation of the community in the implementation of Nyongkolan, with a focus on strengthening the values of interfaith and social brotherhood. The results showed that Nyongkolan serves as an important tool for strengthening social relations between citizens and interfaith tolerance, creating a space for interaction between Muslims and non-Muslims. In addition, it raises people's awareness of the importance of preserving local wisdom, and gives them a sense of pride in their cultural identity. The research also identified challenges faced in preserving this tradition, including the changing preferences of the younger generation and the pressures of modernization. Community participation in this study confirms the importance of the Nyongkolan tradition in maintaining social cohesion amidst socio-cultural changes.
Empowerment-Based Relationship Management in CSR Communication: A Qualitative Study of Stakeholder Engagement in PT Pertamina Lubricants Gresik’s Kampung Iklim Program Sasella, Mirel Imelda; Wulandari, Maulina Pia; Riani, Yuyun Agus
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 2 (2025): Tuturlogi: Journal of Southeast Asian Communication (IN PRESS)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.2

Abstract

Strategic corporate communication plays a crucial role in fostering sustainable and empowering relationships between organizations and stakeholders, particularly within Corporate Social Responsibility (CSR) initiatives. This qualitative exploratory study investigates how the CSR Department of PT Pertamina Lubricants Production Unit Gresik (PUG) implements stakeholder engagement through the Kampung Iklim (ProKlim) program, an environmental initiative promoting community participation in climate adaptation and mitigation. Using Organization–Public Relationship Theory to explores how communication practices shape trust, satisfaction, commitment, and shared control in CSR implementation. Data were gathered through in-depth interviews, field observations, and document analysis, and analyzed using NVivo 12 Pro. Findings show that all five stages of stakeholder engagement are implemented but vary in maturity. The capacity strengthening stage remains weak, limiting long-term empowerment and relationship continuity, meanwhile action–review–reporting reflects strong transparency and accountability. Thematic analysis suggests that sustainable engagement emerges when communication evolves from one-way information delivery to dialogic, participatory, and empowerment-oriented interaction. This study proposes an Empowerment-Based Relationship Management Model, integrating dialogic communication, participatory capacity building, and mutual accountability as key elements of sustainable CSR communication, reframing CSR engagement as a co-creative process of empowerment and shared legitimacy.
Co-Authors Adynastiti, Mahsa Nabilah Faisol Fikriya, Nabilah Ulil Maulina Pia Wulandari Nismah, Nevin NURHADI Syaiful Mustofa Ulinnuha, M Farid Yuyun Agus Riani