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All Journal Interdisciplinary Social Studies Eduvest - Journal of Universal Studies
Fadhilah, Nisrina Nur
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Aerospace Engineering Computer Science & IT Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences

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Factors Influencing Gen Z’s Green Product Purchase Behavior Fadhilah, Nisrina Nur; Zahara, Lale Mega; Januar, Iko Dharma; Tamara, Dewi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51320

Abstract

This research examines the increasing awareness and adoption of green products among Gen Z consumers in Indonesia, particularly in Jakarta. Understanding their purchasing behaviors towards green products is crucial in promoting environmentally friendly consumption in emerging markets. Despite the growing interest, it remains unclear whether Indonesian Gen Z is actively shifting their purchases toward green products. This study aims to address this gap by exploring the factors influencing their green purchase behavior. This research specifically investigates the influences on green purchasing decisions among Indonesian Gen Z, a demographic that has not been extensively studied in previous literature regarding green purchase behavior. Data was collected through a self-administered online survey involving 335 respondents. The research employed Partial Least Squares Structural Equation Modeling (PLS- SEM) to analyze the relationships between perceived behavioral control (PBC), subjective norms (SN), green attitude (GA), green branding (GB), perceived environmental responsibility (PER), green packaging (GP), and purchase intention (PI). The findings reveal that green attitude, green packaging, and purchase intention significantly and positively impact green purchase behavior among Gen Z consumers. The study concludes that fostering positive green attitudes and enhancing brand image can significantly encourage green consumption among Indonesian Gen Z. Marketers and policymakers should prioritize these aspects to promote green purchase behavior effectively. This study makes theoretical contributions, as the mentioned literature represents key variables that ultimately lead to green purchase behavior.
Firm Value Determinants: Empirical Evidence from Manufacturing Firms Listed on the Indonesia Stock Exchange Fadhilah, Nisrina Nur; Kurniati, Destria; Suherman, Suherman
Interdisciplinary Social Studies Vol. 1 No. 6 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i6.136

Abstract

The company's objectives can be achieved through the implementation of appropriate financial management functions because every financial decision taken will affect other financial management decisions and will have an impact on the value of the company. This study aims to determine the effect of dividend policy, profitability, capital structure, liquidity, and firm size on firm value. The data used in this study was secondary data obtained from manufacturing companies located in the Indonesia Stock Exchange from 2016 to 2019. Data collection method used is purposive sampling method, which resulted in 50 companies during four years of observation. The analysis technique used in this research is data panel regression. The results of the model-1 research show that DPR, ROA, DER, CR, and SIZE, together influence PBV with adjusted R2 of 64,4%. Individually, DPR and ROA have a positive and significant effect to firm value, while CR, DER and SIZE have no significant effect on firm value. The results of the model-2 research show that DPR, ROA, DER, CR, and SIZE, together influence Tobin’s Q with adjusted R2 of 45,8%. Individually, DPR and ROA have positive and significant effect to firm value, while CR, DER, and SIZE have no significant effect on firm value.
Co-Authors Dewi Tamara Januar, Iko Dharma Kurniati, Destria Suherman, Suherman Zahara, Lale Mega