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Syarvina , Wahyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Revitalization of the Trade Office in the Development of the Mampang Mandailing Natal Market Tanjung, Rifki Akmal; Syarvina , Wahyu
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.443

Abstract

It is important to implement the traditional market revitalization policy, because it is well known that there is unfair competition between traditional and modern markets. This policy was successfully implemented, one of which was at the Mompang Mandailing Natal Market. This study aims to identify, analyze and describe the pattern of cooperation between actors in the revitalization of traditional markets at the Mompang Mandailing Natal Market in the perspective of good governance and what efforts are taken in the revitalization of traditional markets at the Mompang Mandailing Natal Market. This study uses a qualitative descriptive research method. The collaboration that has been carried out can be said to be going well which can be measured from the four principles of good governance, including accountability, participation, predictability (rule of law), and transparency. The efforts that have been taken consist of physical aspects (development and repair of market facilities) and non-physical aspects (guidance and empowerment of human resources).
Analysis of SWOT Application of Marketing Management in Business Developers at PT. Rizki Mandiri Barokah Nasution, Amanda Damayanti; Syarvina , Wahyu
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.641

Abstract

The purpose of this study is to find the right marketing strategy to be applied in PT. Rizki Mandiri Barokah in Medan city with SWOT analysis. This research is a descriptive study with a qualitative approach. Where non population and sample. This study using key informan to obtain the information needed. The data used are primary data and secondary data. The primary data obtained from interview with the director PT. Sinar Mulya Sejahtera about the company profile and strategy of PT. Rizki Mandiri Barokah Secondary data obtained from target sales and realized sales report. From the analysis conducted known that in recent years, product sales has decreased. The decrease can be happen because the company never knew and never do the analysis about market environment changes, market demand, and low marketing activities. SWOT analysis conducted to determine the strengths, weakness, opportuniteies, and threats in PT. Rizki Mandiri Barokah.
Co-Authors Nasution, Amanda Damayanti Tanjung, Rifki Akmal