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All Journal Journal of Indonesian Management IIJSE
Nasution, Amanda Damayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of SWOT Application of Marketing Management in Business Developers at PT. Rizki Mandiri Barokah Nasution, Amanda Damayanti; Syarvina , Wahyu
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.641

Abstract

The purpose of this study is to find the right marketing strategy to be applied in PT. Rizki Mandiri Barokah in Medan city with SWOT analysis. This research is a descriptive study with a qualitative approach. Where non population and sample. This study using key informan to obtain the information needed. The data used are primary data and secondary data. The primary data obtained from interview with the director PT. Sinar Mulya Sejahtera about the company profile and strategy of PT. Rizki Mandiri Barokah Secondary data obtained from target sales and realized sales report. From the analysis conducted known that in recent years, product sales has decreased. The decrease can be happen because the company never knew and never do the analysis about market environment changes, market demand, and low marketing activities. SWOT analysis conducted to determine the strengths, weakness, opportuniteies, and threats in PT. Rizki Mandiri Barokah.
The Influence of Affiliate Marketing and Product Quality on Purchase Interest in Generation Z Tiktok Users in Medan Nasution, Amanda Damayanti; Aslami, Nuri; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3881

Abstract

In Medan, Generation Z TikTok users are the target audience for this study, which seeks to determine the relationship between Affiliate Marketing and Product Quality. Here, the entire population is represented using quota sampling. The distribution of the Google Form questionnaire was used in collecting data for this study. On a Likert scale from 1 to 5, users of the TikTok Shop app responded, and the results were used to make statements about Affiliate Marketing, Product Quality, and Purchase Interest of Generation Z. Study of 100 people in Medan who rated themselves to be part of the “generation” the TikTok Shop app is done. The results of this study indicate that the influence of Affiliate Marketing on the customer’s tendency to buy increases significantly. The product Quality Variable has no positive or statistically significant effect on consumer interest in making purchases among TikTok application users in Medan who are members of Generation Z.
Co-Authors Ikhsan Harahap, Muhammad Nuri Aslami Syarvina , Wahyu