This study aims to analyze the effect of income, number of customers, and interest rates on credit distribution of PT. Pegadaian (Persero) Semarang branch in 2018-2020. The sample of this study was determined by purposive sampling method based on the first criteria of PT. Pegadaian (Persero) Semarang branch in 2018-2020, the two PT. Pegadaian (Persero) Semarang branch with increased distribution in 2015-2019, and the three PT. Pegadaian (Persero) Semarang branch which has the necessary data in full to support the research being carried out such as: Income, Number of Customers, Interest Rates, and also Credit Distribution data, so that a sample of 48 outlets of PT. Pegadaian (Persero) Semarang branch. This research uses multiple linear regression model. The results of this study conclude that income has a significant effect on Credit Disbursement. The number of customers has no significant effect on Credit Disbursement, and interest rates have a significant effect on Credit Disbursement.