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All Journal Jurnal Public Relations (J-PR) Abdi Makarti
Latuperissa, Anggie Ayu Astria
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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EDUKASI PUBLIC SPEAKING MENGENAI AYO BICARA BAIK PADA ANAK BINAAN PKBM JICT Pramelani, Pramelani; Latuperissa, Anggie Ayu Astria; Sejati, Taqwa; Fajar, Adityo
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.583

Abstract

Community service is an activity carried out by lecturers and students. This activity was created to overcome problems discovered by PKBM JICT partners who have been assisting children who study at home so they can study at the same level as in formal schools. These children drop out of school because they are unable to continue to formal school. The presence of PKBM JICT really helps children who have dropped out of school. In communicating well, the couple's children have never gained knowledge about public speaking. Therefore, lecturers and students raised the theme of public speaking community service "Let's Talk Well". The methods used are pre-service, implementation and evaluation methods. As a result, this activity is very beneficial for the children assisted by PKBM JICT in how to speak well so that it can be useful in everyday life. JICT PKBM partners also asked for a similar event to be held again.
Pendekatan Public Relations Politik di Media Sosial dalam Pembentukan Citra Politik Latuperissa, Anggie Ayu Astria
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1015

Abstract

The study of political communication in the formation of political images using social media tools is still very limited, for this reason this research was conducted in order to see the phenomenon of the use of social media by politicians in shaping their political image. By examining the pattern of reciprocal relationships between netizens and politicians in this context, the 2017-2022 Governor of DKI Jakarta was elected, Anies Rasyid Baswedan, in the @aniesbaswedan Instagram account. The method used in this research is an intrinsic qualitative case study, with the support of content search in the form of relevant images and text, as well as interview techniques to produce descriptions to describe the relationships that are built between netizens and the government or politicians. The findings of this study include three major themes in shaping Anies' image, namely performance reputation, religion (Islam), and personal politics that form the pattern of communication relationships between Anies Baswedan and netizens (social media users) reciprocally through Instagram social media or communication patterns. secondary and can be classified into five typologies of netizens in responding to Anies' uploads, which each have their own characteristics. In addition, there is also a description of the Political Public Relations approaches used by Anies in uploads to the @aniesbaswedan account in forming a self-image. Keywords: Political public relations, political communication, social media, political image formation.
Transformasi Peran Relawan sebagai Komunikator e-WOM dalam Strategi Public Relations pada Acara Dakwah Islam Latuperissa, Anggie Ayu Astria
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8369

Abstract

Penelitian ini mengeksplorasi peran relawan sebagai agen Electronic Word of Mouth (e-WOM) dalam meningkatkan strategi Public Relations (PR), dengan studi kasus acara "Connect 2.0 – Light Upon Light in Times of Hardship." Fokus utama penelitian ini adalah transformasi peran relawan dari tugas operasional menjadi komunikator proaktif di media sosial, khususnya Instagram. Penelitian ini menggunakan metode kualitatif, termasuk wawancara mendalam dan analisis konten media sosial, untuk menganalisis bagaimana relawan berperan dalam memperluas jangkauan acara, meningkatkan kesadaran merek, dan memperkuat citra acara. Hasilnya menunjukkan bahwa strategi komunikasi berbasis e-WOM, yang didorong oleh relawan yang kredibel dan terlibat langsung, dapat meningkatkan visibilitas acara secara signifikan. Temuan ini memberikan wawasan tentang bagaimana relawan dapat secara efektif mendukung tujuan penjangkauan di lanskap digital. Selain itu, penelitian ini memperkaya literatur e-WOM dan menawarkan rekomendasi praktis bagi manajemen acara untuk memaksimalkan kontribusi relawan dalam upaya PR di era digital. Kata kunci: relawan acara, electronic word of mouth (eWOM), media sosial, Public Relations (PR), komunikasi.
Co-Authors Adityo Fajar, Adityo Pramelani Sejati, Taqwa