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All Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Ebisnis Manajemen
Eli Dahlia
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Harga dan Kelengkapan Produk terhadap Keputusan Pembelian Toserba Griya Majalengka Kabupaten Majalengka Eli Dahlia
Ebisnis Manajemen Vol. 2 No. 3 (2024): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.504

Abstract

This research aimed to determine whether the price and product completeness influence purchasing decisions, either partially or simultaneously. The population in this research was an unknown number of customers of the Griya Majalengka Department Store. The sample size was calculated using the Cochran formula and the sample in this research is 384 Griya Majalengka Department Store customers was obtained. The method used in this research was verification analysis. The data analysis technique in this research used multiple linear regression analysis. Based on the results of hypothesis testing, this research had 3 findings. First, price had a positive effect on purchasing decisions. Second, product completeness had a positive effect on purchasing decisions. Third, price and product completeness had a positive effect on purchasing decisions simultaneously.
Pengaruh disiplin terhadap produktivitas kerja karyawan pada Surya Toserba Kadipaten Kabupaten Majalengka Syari, Irna; Eli Dahlia
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i3.1480

Abstract

The purpose of this research is to obtain data and information needed to be processed, analyzed, and interpreted, regarding the analysis of work discipline its impact on employee productivity at Surya Toserba Kadipaten Majalengka Regency, so that it can be used as a research proposal in fulfilling one of the requirements of a research proposal program. Management studies at the College of Economics (STIE) STMY Majalengka. The method of data collection in this study was a questionnaire filled out by respondents, namely employees of Surya Toserba Kadipaten Majalengka Regency. The sampling of 55 respondents in this study used the incidental sampling method. The analysis used in this research includes analysis of validity test, reliability test, linear regression analysis, correlation analysis and coefficient of determination, hypothesis testing t-test. There is a positive and significant influence between work discipline on employee work productivity at Surya Toserba Kadipaten Majalengka Regency. Because the value of tcount is greater than ttable (10.0098 > 1.66123) so H0 is rejected. the coefficient of determination for discipline on the work productivity of Surya Toserba Kadipaten Majalengka employees is 51.60%. The influence of other factors is equal to (100%−51.60%) = 48.40%. This influence is the influence of other factors outside of the discipline variable on work productivity. The result of calculating the correlation value between discipline and work productivity of Surya Toserba Kadipaten Majalengka Regency employees based on research data obtained is 0.7183, then the relationship between work discipline variables and work productivity of Surya Toserba Kadipaten Majalengka Regency employees are included in the strong group. The results of the calculation of the regression coefficients based on the research data obtained can be written in the estimated regression equation as follows: Y = 9.11 + 0.35 X.
OPTIMALISASI PERAN PENDAMPING PROSES PRODUK HALAL DALAM MENINGKATKAN KESIAPAN SERTIFIKASI HALAL DAN DAYA SAING PRODUK UMKM Lubna Laelatul Farhan Lubna; Eli Dahlia
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 5 No. 1 (2026): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v5i1.963

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute one of the key sectors contributing to regional economic growth. However, many MSME owners have not yet obtained halal certification due to their limited understanding of the applicable regulations, certification procedures, and inadequate digital literacy in utilizing online certification systems. This issue is also evident among MSMEs in Majalengka Regency, particularly those operating in the food and beverage sector. This community service program aimed to enhance the knowledge and readiness of business actors in fulfilling halal certification requirements through the optimization of the role of halal product process assistants. The program was implemented through several activities, including socialization of halal certification regulations and requirements, digital literacy training on the use of the Halal Information System (SiHalal) application, and direct assistance in preparing and completing the necessary documents for halal certification. The program was conducted over a period of three months and involved 50 MSME participants. The results indicated an improvement in participants' understanding of halal regulations and halal certification procedures, as reflected in the increase in average pretest and posttest scores. In addition, participants demonstrated improved ability to prepare business administrative documents systematically and successfully registered accounts on the SiHalal application as an initial step in the halal certification process. Nevertheless, several challenges related to the use of digital technology were identified, particularly among participants aged over 40 years, highlighting the need for more intensive assistance. Overall, the mentoring activities proved effective in enhancing the readiness of MSME actors to undertake the halal certification process while simultaneously strengthening their capacity to utilize digital technology in supporting more competitive and sustainable business development.
Co-Authors Lubna Laelatul Farhan Lubna Syari, Irna