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Christina Dwi Astuti
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Implementation of the UTAUT2 Model with Gamification and Its Influence on Behavioral Intentions and Behavior of Use of M-Banking Kefas Anugrah; Josua Partogi Parasian Pasaribu; Christina Dwi Astuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6602

Abstract

This study aims to determine how the influence of the UTAUT2 model along with gamification on behavioral intentions and behavior in using m-banking. The independent variables in this study are performance expectancy (PE), effort expectancy (EE), social influence (SI), hedonic motivation (HM), perceived value (PV), gamification (GM), facilitating conditions (FC), habit ( HB). The dependent variables in this study are behavioral intentions (BI) and use behavior (UB). The sample of this research is the community, users, and/or customers who use m-banking services in the Jakarta area. The sample of this study amounted to 200 respondents. The research method used is quantitative descriptive analysis. The results of this study indicate that perceived value (PV) and habit (HB) have a positive influence on behavioral intentions (BI). Then facilitating conditions (FC), habit (HB), and behavioral intentions (BI) have a positive influence on use behavior (UB). Meanwhile, performance expectancy (PE), effort expectancy (EE), social influence (SI), hedonic motivation (HM), gamification (GM), and facilitating conditions (FC) have no influence on behavioral intentions (BI).
Co-Authors Achmad Hidayatullah, Achmad Adies Frima Suryaveni Afnilia, Finni Agnia Cantika Kartikasari Aini, Fitriana Nur Alfira Tifa Muliza Andhika Pratama Andreas Koli Koli Todo Golo Anne Monica Sijabat Annisa Annisa Aprillida, Thasya Armay Adelia M B Atikah Hijriyanah Ayu Aulia Oktaviani Azizah Zulfika Azzahra, Vivi Fachrani Bangsawan, Ragah Abung Barida Syava Noor Zahra Corny, Moh. Ardan Makarim Dina Mellyana Djanoearko, Rahma Ellok Satiti Endah Sri Wahyuni Fitri Noviera Gratia Easter Sarah Nta'ola Haryo Kuntjoro Hasnawati Hasnawati Hasnawati Hasnawati Josua Partogi Parasian Pasaribu Juliawaty, Ririn Kefas Anugrah Khamaini, Ryan Achmad Khristina Curry Kusumaningrum, Meyrina Lala Lathifah Ariyani Lestari, Dian Ayu Lidia Wahyuni Luky, Lila Ariana Marchelia Grace Martian, Vanesa Mochammad Razel Putra Zalna Muliza, Alfira Tifa Naibaho, Jessica Gratia Nikijuluw, Trixie Elvaretta Nuryadin, Sausan Syahirah Pangestika, Friska Oktaviana Widya Permatasari, Indah Yunita Prastyawan, Riska Putri, Kendra Aulia Husna Rahayu, Upit Arapia Rahmawati, Nesya Kartika RAMADHANI, KAMILA Rifani, Deivy Ridha Safitri, Putri Nuraeni Saphira, Janice Setyaningrum, Vina Sholekha, Ayu Sinaga, Amelia Sri Hartatik Suciati, Anugerah Putri Supandi, Serlin Syachyadi, Ilham Syahla, Aqilah Syandra Putri Tryaswati Wahyuni Rusliyana Sari Wanadri, Chandra Wati Wati Yana, Via Sukma Yanti, Harti Budi Yolanda Citra Melissa Yuniarto, Fajar Eka Yuslian, Nadiya Nurliani Putri Zuhdi, Abid Maulana