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All Journal Al-Uslub: Journal of Arabic Linguistic and Literature International Journal of Social Science, Education, Communication and Economics
Juliyah, Juliyah
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Taḥlīlu al Syakhṣiyyāti al Ra’īsiyyati fī Riwāyati Alliṣu wal Kilābi li Najībi Mahfūẓ (Dirāsatun Taḥlīliyyatun fī al Naqdi al Adabiy) Juliyah, Juliyah; Daud, Izzat Muhammad
Al-Uslub: Journal of Arabic Linguistic and Literature Vol. 5 No. 02 (2021): Al-Uslub: Journal of Arabic Linguistic and Literature
Publisher : Jurusan Bahasa dan Sastra Arab Fakultas Adab dan Humaniora UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/al-uslub.v5i02.106

Abstract

This study aims to convey certain goals to the reader. Aim These are in the form of moral values, social values, and religious values. About the main character in the novel allishu walkilab by Najib Mahfuz in the study of literary criticism, there are several values which describes the behavior or character of the main character who takes revenge for being betrayed. This research uses qualitative research by using descriptive approach because the author uses theory in the study of literary criticism to analyzing describe the values ​​contained in the main character. The object that studied in this study are the main characters in the novel Allishu Walkilab by Najib Mahfuz studies literary criticism with a pragmatic approach in which this novel is used as a source data in research. The results of this study are aimed at the reader, namely the usefulness effect for readers using a pragmatic approach. the values ​​contained in the character in the novel allishuwalkilab by Najib Mahfuz. the author took some excerpts of text that have several values, namely moral values ​​18, social values ​​5, religious values ​​2
The Effect of Korean Brand Ambassador and Customer Online Review on Purchase Decision with Brand Image as An Intervening Variable Muhasanah, Rodhiyah; Syilfiana, Intan; Juliyah, Juliyah
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.446

Abstract

This study aims to analyze the effect of Korean Brand Ambassadors and Online Customer Reviews on purchasing decisions for YOU Beauty skincare products in Jakarta, with Brand Image as a mediating variable. This study uses a quantitative approach to examine the direct and indirect relationships between the variables studied. The path analysis technique was applied to process the data collected. The results showed that Korean Brand Ambassador has a positive and significant influence on purchasing decisions, while Online Customer Review does not have a significant positive influence on purchasing decisions. These findings highlight the important role of Brand Image in strengthening the relationship between Korean Brand Ambassadors and Online Customer Reviews with purchasing decisions, especially in the skincare product industry.
Co-Authors Izzat Muhammad Daud Muhasanah, Rodhiyah Syilfiana, Intan