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Sri Wahjuni Astuti
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Economics, Econometrics & Finance

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Pengaruh Fungsi Sikap Pelanggan terhadap Jangka Waktu Pembelian Kembali Telepon Selular Merek Nokia di Surabaya Astuti, Sri Wahjuni; Wulandari, Retno Sih
Jurnal Widya Manajemen & Akuntansi Vol 7, No 2 (2007)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

The tendency of customer to repurchase the new product has been change. Customers often replace the previous product with new ones even though the function is still good. Customer attitude, which is made by the function of knowledge, value-expression, social judgement, and benefit, influences the lime period to repurchase the new product. This research conduct for the Nokia selluler phone customer in Surabaya. Sampling method was accidental sampling. Statistical analysis with logistic regression. Research conclusion was attitude functions significantly affect the time period to repurchase new product.
Pengaruh Informativeness, Entertainment, dan Kredibilitas Iklan terhadap Sikap Audience atas Iklan Nokia di Web Astuti, Sri Wahjuni; Wiharsa, Karina
Jurnal Widya Manajemen & Akuntansi Vol 5, No 3 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Advertisement function is informative, persuasive, and remind. Referring to these functions and its role, nature of informativeness (ability inform), believable (credible) and something that facilitates people to remember, for example by giving entertainment amusement for audiences, representing determinant in develop; building attitude such as like the (Positive) or do not like the (negative) somebody at the advertisement. This research conducted at advertisement Nokia in web (internet) with the responder of students of Airlangga University visiting minimum sites web cell phone Nokia ones. This research proves that assessment of student of Airlangga University for informativeness, entertaint and credibility of an advertisement have an effect on the attitude of Student of Airlangga University for adVertisement Nokia in web.
Co-Authors Wiharsa, Karina Wulandari, Retno Sih