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All Journal Mabny : Journal of Sharia Management and Business Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Al-Tijary : Jurnal Ekonomi dan Bisnis Islam
Anwar, Moh Muhlis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Religious Figures (Kyai) in Enhancing Sharia Economics: A Sociological Marketing Perspective Review Anwar, Moh Muhlis; Sudoto, Sudoto
Al-Tijary Vol 8 No 2 (2023): AL-TIJARY VOL. 8, NO. 2, JUNI 2023
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v8i2.6182

Abstract

The kyai holds the highest position in Madura society, performing as a regulator and coordinator of the community's social life from a religious perspective. In the context of sociological marketing science, the purpose of this study is to present a literature review that pictures the figure of kyai as an actual manifestation of sharia economic development in social society. This study used a literature review methodology to reinforce the presence of a marketing sociological feature within the kyai figure. According to the findings of the study, the figure of a kyai can become a social leader and influencer with all his roles through the dimensions of Imam's opinions, person-supervisor congruence, thereby increasing people's trust in kyai, comments, and social value orientation in society to achieve the intention (desire) to socialize the Sharia economics. The research implies that leveraging the influential role of kyai in Madura can significantly enhance the acceptance and implementation of sharia economics, fostering sustainable economic development aligned with religious and cultural values.
Tasawuf Marketing: Merekonstruksi Brand Love Islami dengan Pendekatan Sufistik Anwar, Moh Muhlis
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 9 No 1 (2025)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jihbiz.v9i1.5197

Abstract

Write down your English language (United Kingdom) abstract here. This study explores the dimensions of Islamic brand love through a Sufi approach, aiming to understand how Sufi principles can deepen the relationship between consumers and Shariah-compliant brands. Within the Sufi framework, dimensions of love such as Hulla (friendship), Hawa (passion), Ma’rifa (knowledge), Dzikra (memory), and Ru’ya (vision) are adapted to build a deep emotional and spiritual attachment between consumers and the brand. By integrating Sufi principles into marketing, Shariah-compliant brands can create experiences that not only fulfill emotional needs but also resonate with the spiritual values of consumers. The findings of this study suggest that the Sufi approach can enhance consumer loyalty and satisfaction, offering new insights into brand love in the Islamic context. The study recommends the application of Sufi dimensions in marketing strategies to build more meaningful and sustainable relationships between brands and consumers.
Analysis of CAPM and SAPM Models in Predicting Return of Islamic Stock (Case Study of Islamic Stocks in the Jakarta Islamic Index) for the 2017-2021 Period Anwar, Moh Muhlis
Mabny: Journal of Sharia Management and Business Vol. 3 No. 2 (2023): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v3i02.10344

Abstract

In the investment world there are rational and irrational investors, rational investors use mature calculation steps in investment decisions and predict stock returns so that this is the forerunner of the emergence of CAPM, while irrational investors only follow their own instincts, psychology and investor proxies in predicting and making investment decisions without careful consideration, so SAPM emerged. Basically, the CAPM and SAPM models are no different, the only difference is the beta, beta SAPM uses beta modification, namely beta investor sentiment. This study uses a quantitative descriptive approach to describe which is more accurate between CAPM and SAPM in predicting expected returns, namely by using the Mean Absolute Deviation (MAD) test. The results of this study can be concluded that the CAPM model is more accurate than the SAPM model.
Co-Authors Sudoto, Sudoto