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All Journal Jurnal Dinamika Ekonomi Syariah Risalah Iqtisadiyah
Achta Pratama, Fahmi
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Religion Economics, Econometrics & Finance

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PENGEMBANGAN E-LEARNING BERBASIS SPIRITUAL UNTUK PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM HALAL DI KECAMATAN KOTO TANGAH KOTA PADANG Achta Pratama, Fahmi; Andika Yufa, Nanda; Farhan Abimayu, Muhammad
Jurnal Dinamika Ekonomi Syariah Vol 12 No 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1355

Abstract

This study aims to develop a spiritual-based e-learning platform for digital marketing training specifically designed for Halal MSMEs in Koto Tangah District, Padang City. This study uses the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model to identify training needs, design an e-learning platform, and test its validity and practicality. This platform integrates digital marketing technical skills with Islamic spiritual values, such as honesty, justice, and responsibility. The validation results by learning media experts showed an average Aiken's V score of 0.918, reflecting the quality of visual design, layout, and intuitive navigation. Validation by digital marketing material experts obtained an average Aiken's V score of 0.924, indicating the relevance and depth of the material that is in accordance with the needs of MSMEs. Trials on 20 halal MSMEs showed an average practicality score of 88.75%, which is included in the "Practical" category. User responses included ease of use, time flexibility, and relevant spiritual values. The findings suggest that spiritual-based e-learning is effective in improving digital marketing competencies while strengthening ethical business practices that are in accordance with sharia principles. Recommendations include developing more intensive technical assistance for users with low digital literacy and evaluating the long-term impact on the performance of halal MSME businesses.
PENGEMBANGAN E-LEARNING BERBASIS SPIRITUAL UNTUK PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM HALAL DI KECAMATAN KOTO TANGAH KOTA PADANG Achta Pratama, Fahmi; Andika Yufa, Nanda; Farhan Abimayu, Muhammad
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1355

Abstract

This study aims to develop a spiritual-based e-learning platform for digital marketing training specifically designed for Halal MSMEs in Koto Tangah District, Padang City. This study uses the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model to identify training needs, design an e-learning platform, and test its validity and practicality. This platform integrates digital marketing technical skills with Islamic spiritual values, such as honesty, justice, and responsibility. The validation results by learning media experts showed an average Aiken's V score of 0.918, reflecting the quality of visual design, layout, and intuitive navigation. Validation by digital marketing material experts obtained an average Aiken's V score of 0.924, indicating the relevance and depth of the material that is in accordance with the needs of MSMEs. Trials on 20 halal MSMEs showed an average practicality score of 88.75%, which is included in the "Practical" category. User responses included ease of use, time flexibility, and relevant spiritual values. The findings suggest that spiritual-based e-learning is effective in improving digital marketing competencies while strengthening ethical business practices that are in accordance with sharia principles. Recommendations include developing more intensive technical assistance for users with low digital literacy and evaluating the long-term impact on the performance of halal MSME businesses.
Analisis Peran Pendidikan Vokasi Dalam Pengembangan Industri Halal di Indonesia Achta Pratama, Fahmi; Mulyadi Muslim
Risalah Iqtishadiyah Vol 1 No 1 (2022): July - December 2022
Publisher : Risalah Iqtisadiyah: Journal of Sharia Economics, Sharia Economics Study Program, STEI Ar Risalah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59107/ri.v1i1.22

Abstract

The halal industry, which is an industrial concept based on sharia economics, has great potential in the world's economic cycle. In Indonesia itself, including the largest country that adheres to Islam, has great potential in the development of the halal industry to develop. One of these development efforts, vocational education is considered to have a role in the development of the halal industry in Indonesia. Therefore, this study aims to analyze the role of vocational education in the development of the halal industry in Indonesia. This study applied the literature review method and in collecting data the researchers reviewed articles. From the results of the research conducted, it is known that vocational education plays an important role in efforts to develop the halal industry in Indonesia, because vocational education is education that concentrates on preparing graduates to work in the world of work with soft skills, hard skills, work experience and entrepreneurial urgency. The conclusion from this research is that vocational education with all its tools has a very vital role in the development of the halal industry in Indonesian.
The Influence Of Social Media On Waqf Funding In BPW Ar Risalah Wahyuni, Hilmi; Yani Rilianti, Fitri; Afiatika, Afina; Isyrahlia, Isyrahlia; Achta Pratama, Fahmi; Wahyudi, M.
Risalah Iqtishadiyah Vol 3 No 1 (2024): January - June 2024
Publisher : Risalah Iqtisadiyah: Journal of Sharia Economics, Sharia Economics Study Program, STEI Ar Risalah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59107/ri.v3i1.67

Abstract

Waqf is a philanthropic instrument in Islam which plays an important role in improving community welfare. With the development of digital technology, the concept of digital-based cash waqf has become a new trend in collecting waqf funds through platforms such as websites, applications and social media. This research aims to analyze the influence of social media on waqf funding at the Ar Risalah Waqf Management Agency (BPW). This research is a quantitative research using observation methods to collect data on the number of social media posts (variable and simple linear regression analysis. The results of the research show that social media does not have a significant influence on the number of wakifs with a significance value of 0.078 > 0.05, even though the correlation coefficient value is in the low category (R = 0.359), social media has a coefficient of determination (R Square) value of 12.9 % means that social media contributed 12.9% to 12.9% of the total number of wakifs. These findings contribute to the understanding of the role of social media as a means of promoting and collecting waqf funds and provide insight for waqf management institutions to formulate more effective strategies in utilizing digital technology. This research also opens up opportunities for further exploration of other factors that can encourage the success of collecting waqf funds through digital platforms.
Co-Authors Afiatika, Afina Andika Yufa, Nanda Farhan Abimayu, Muhammad Isyrahlia, Isyrahlia M. Wahyudi, M. Mulyadi Muslim Wahyuni, Hilmi Yani Rilianti, Fitri