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All Journal Jurnal ICT : Information Communication & Technology Journal of Islamic Economics and Business
Aswin Dewanto Hadisumarto
Department of Management, Faculty of Economics and Business, Universitas Indonesia
Religion Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Factors Influencing In-Game Impulse Purchase Among Last War: Survival Game Players Andy Kurniawan; Fathin, Muhammad Qaishar; Aswin Dewanto Hadisumarto
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.53640

Abstract

This study aims to analyze the psychological factors that affect impulse buying behavior in the mobile strategy game Last War: Survival, specifically the influence of competitive attitudes and the need for popularity on impulse purchase intentions, as well as the role of social competence moderation. The game implements an aggressive freemium business model and manages to create psychological and social pressures that drive status-based impulsive buying behavior. The research uses a conclusive-descriptive design with a cross-sectional approach. Primary data was collected through an online survey of 175 Last War: Survival players using purposive sampling techniques. All variables were measured with 35 indicators using a seven-point Likert scale. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that competitive attitudes have a positive and significant effect on the need for popularity and impulse purchases in games. The need for popularity also has a significant effect on impulse purchases and has been shown to mediate a full relationship between competitive attitudes and purchasing behavior. Meanwhile, social competence has not been shown to moderate the relationship between variables. These findings confirm that in a highly competitive gaming environment, a player's competitive drive is converted into a need for social status which further triggers impulsive buying behavior, regardless of the player's level of social competence in the real world.
Analisis Pemanfaatan Teknologi Informasi & Digital Bisnis Dalam Usaha Mikro Kecil dan Menengah (UMKM) di Wilayah Kerja BPSDMP Kominfo Bandung -, Rina Fitriani; Aswin Dewanto Hadisumarto; HS. Sulistyowati; Shofiyyah Ahsanti
Jurnal ICT: Information Communication & Technology Vol. 25 No. 2 (2025): JICT-IKMI, December , 2025
Publisher : LPPM STMIK IKMI Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36054/jict-ikmi.v25i2.280

Abstract

Evaluating the benefits of social media, digital wallets, marketplaces, and the Government's efforts in providing digital training to MSMEs for product marketing can be conducted through observation, interviews, and documentation. The purpose of this research is to analyze the benefits of Information Technology and Digital Business for MSMEs in the working area of BPSDMP Kominfo Bandung. The qualitative descriptive research method interprets the results using Data Triangulation. The research design begins with a literature review, followed by the development of research instruments. Subsequently, interviews are conducted and analyzed to derive conclusions. The research results prove a positive impact on MSME performance in terms of marketing effectiveness, operational efficiency, and customer communication.
Co-Authors -, Rina Fitriani Andy Kurniawan Fathin, Muhammad Qaishar HS. Sulistyowati Shofiyyah Ahsanti