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All Journal Enrichment : Journal of Management CHANNEL: Jurnal Komunikasi
Yahdini, Azka Tsania
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Objectification and the Male Gaze: A Semiotic Analysis of Women's Representation in Tyla's Music Video Water Haq, Rona Arinal; Yahdini, Azka Tsania
CHANNEL: Jurnal Komunikasi Vol. 12 No. 2 (2024): CHANNEL: Jurnal Komunikasi 25th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i2.1032

Abstract

Women are often represented as objects in popular media, including music videos. This results in the subordination of women and the normalization of sexual harassment. This research focuses on examining the visuals displayed in Water Tyla's music video "Water", which features many women as passive objects of visual satisfaction, which is done using the male gaze shooting technique. The author is interested in conducting this research with the aim of finding out the representation of Male Gaze in Tyla's music video "Water" to analyze and show the sensual visuals of women who are objectified by men's power over women as symbolic violence and strengthens women's subordination. This research will use Roland Barthes' semiotic analysis method. The theories that will be used in this research are the Male Gaze theory and Objectification Theory. The research results show that there is a visualization of women as objects of sexual fantasy and identified erotic exploitation, representing patriarchal culture and the commercialization of women's bodies.
The acne positivity movement of beauty influencers (instagram @ratughania qualitative content analysis) Yahdini, Azka Tsania; Ulyanada, Febriandini Nisa; Dwiningtyas, Hapsari
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1817

Abstract

The acne positivity movement is a movement that voices that acne as a type of skin problem, is a normal thing and not a shameful thing. This movement leads to the spread of messages and motivations to others to love themselves no matter what the conditions. One of Indonesia's beauty inluencers who quite often conveys messages about acne positivity on Instagram is Ratu Ghania (@ratughania). This study will use qualitative content analysis methods to analyze posts listed in @ratughania Instagram account to find out the type of content, audience response, and the meaning of the message behind the photos and captions uploaded by @ratughania Instagram account. Instagram was chosen as the data source because it is a popular social media that is widely used to spread many movements or campaigns including acne positivity. The theories used in this study are Social Media Theory, Influencer Concept, and Standpoint Theory. The results of this study then found three categories in Instagram content from @ratughania namely confidence, motivation, and self-defense. The trio explains how social media and influencers have the power to influence audience perspectives, and shows how the courage of women with marginalized acne-prone skin fights against the social construction of beautiful women in society
Co-Authors Hapsari Dwiningtyas Haq, Rona Arinal Ulyanada, Febriandini Nisa