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All Journal Jurnal Ilmiah Tata Sejuta STIA Mataram Room of Civil Society Development Innovative: Journal Of Social Science Research NOUMENA: Jurnal Sosial Humaniora dan Keagamaan JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Room of Civil Social Development
Fida, Wa Nur
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Room of Civil Social Development

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Branding Wasuemba Village Tourism Potential through a Website-Based BUMDes Information System Mahyudin, Mahyudin; Ardiansah Putra, Muhammad Rizal; Fida, Wa Nur
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.769

Abstract

This community service program aimed to enhance the competitiveness of tourism potential and local products in Wasuemba Village through an integrated digital branding strategy supported by a website-based Village-Owned Enterprise (BUMDes) information system. The partner, BUMDes Bantea Mainawa Lahonduru, faced limitations in product branding and the effective use of information technology for promotion. The program employed a participatory approach consisting of socialization, mentoring and digital marketing training, development and implementation of an official BUMDes website, and the installation of Starlink-based internet connectivity to support digital access. The results show improved capacity of BUMDes administrators in managing digital platforms and content, as well as increased readiness to utilize the website as a central information and promotion hub. The website strengthens the village’s digital identity, supports sustainable tourism promotion, improves transparency, and expands market reach. Overall, this program demonstrates that the integration of digital infrastructure and capacity building can accelerate digital transformation and support local economic development in rural and coastal communities.
Co-Authors Al-Ghaniyuh, L.M. Zoqroh Ardiansah Putra, Muhammad Rizal Ardiansyah, Muh. Rizal Mahyudin Mahyudin Maria Ulfa Maulana, Harri Fajar Mawang Sari, Putri Mayunita, Sry Muhammad Hidayatullah Rajab Rajab, Rajab Sandri Oktavia*, Wa Ode Tan, Chelsea Yana, Viki Yanti Yanti