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All Journal International Journal of Social Service and Research Advances In Social Humanities Research
Sembodo, Agung Priyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Public Relations Strategy of Sekolah Islam Terpadu (SIT) Auliya Bintaro in Maintaining Consumer Loyalty Sembodo, Agung Priyo; Swarnawati, Aminah
International Journal of Social Service and Research Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i12.647

Abstract

Educational institutions must carry out Public Relations (PR) strategies but cannot be separated from businesses such as the Sekolah Islam Terpadu (SIT) Auliya Bintaro. The Customer Division carries out the PR strategy to reach its consumers, namely the Muslim middle class. The study aimed to find out 1) SIT Auliya Bintaro's PR strategy in maintaining consumer loyalty 2) Obstacles to SIT Auliya Bintaro's PR strategy in maintaining consumer loyalty. RACE (Research, Analysis, Communication, and Evaluation) is the theory used. This research method uses case studies with a qualitative approach. Data collection techniques through in-depth interviews and literature studies. Selection of informants as many as 3 people by purposive means. The results showed that SIT Auliya's Customer Division runs its communication programs by the four-step process of strategic PR management, namely RACE, with findings of the application of PR through Cyber, which is indicated to maintain consumer loyalty. The online tools studied are Instagram, websites, and WhatsApp. The obstacles encountered stem from the lack of human resources and adequate facilities and infrastructure to carry out PR strategies through Cyber, the search for content materials in the field, and problems that can cause complaints from consumers.
Paito Cambodia « Pengaruh Paito Warna Cambodia terhadap Citra Situs Wargapoker Sembodo, Agung Priyo; Muksin, Nani Nurani
Advances In Social Humanities Research Vol. 2 No. 3 (2024): Advances in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v2i3.201

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh paito warna cambodia terhadap citra situs Wargapoker. Model kualitas pelayanan yang digunakan dalam penelitian ini mengacu pada teori Parasuraman dengan lima dimensi utama, yaitu Tangible (bukti fisik), Empathy (empati), Reliability (kehandalan), Responsiveness (daya tanggap), dan Assurance (jaminan). Sementara itu, citra situs diukur berdasarkan teori Harrison yang mencakup aspek Personality, Reputation, Value, dan Corporate Identity. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei eksplanatif. Populasi dalam penelitian ini adalah pengguna aktif situs Wargapoker, yang mengakses berbagai layanan seperti data keluaran cambodia, prediksi, dan tafsir mimpi. Sampel ditentukan dengan teknik Probability Sampling menggunakan metode Cluster Sampling, sehingga diperoleh 93 responden dari total populasi. Hasil penelitian menunjukkan bahwa paito warna cambodia memiliki pengaruh signifikan terhadap citra situs. Responden memberikan penilaian yang tinggi terhadap aspek pelayanan, khususnya dalam kecepatan pengeluaran. Fitur tabel yang didukung oleh Paito Cambodia juga berkontribusi dalam membangun citra positif situs Wargapoker.
Co-Authors Aminah Swarnawati Nani Nurani Muksin