Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis
Munawaroh, Nikmatul
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING STRATEGIES IN THE FACE OF PANDEMIC IMPACTS COVID-19 ON SUHERI CHIPS Munawaroh, Nikmatul; Habiburrahman, Habiburrahman
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v6i2.15084

Abstract

The results of the study on swot matrix combination formulation analysis (strenght, weakness, opportunity, and threat), Suheri Chip Aneka Rasa marketing strategy based on SO strategy that has the highest value of 5.54, WO strategy 2.80, ST strategy 3.29, WT strategy 0.55. Judging from the cartesius diagram of SWOT analysis, it is known that Suheri's efforts in The I Growth (SO Strategy), a very profitable position. Then the strategy that can be done can use the SO strategy (Strenght to take advantage of existing Opportunities) Is utilizing raw materials and improving the quality of products by using quality materials so that consumers can continue to be loyal to buy with large quantities, always maintain consumer confidence and increase the number of employees in order to increase the number of production, increase modern production tools in order to provide consumer orders with the amount demanded.
Co-Authors Habiburrahman Habiburrahman, Habiburrahman Lathifatul Insaniyah , Anyes