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All Journal Jurnal Teknologi Pertanian Jurnal Ilmiah Ekonomi dan Manajemen Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Maulana Rahman
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Health Professions Immunology & microbiology Other

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PENGARUH PERBANDINGAN TEPUNG BERAS DAN TEPUNG TAPIOKA TERHADAP PENERIMAAN KONSUMEN PADA CENDOL Maulana Rahman; Hermiza Mardesci
JURNAL TEKNOLOGI PERTANIAN Vol. 4 No. 1 (2015)
Publisher : Prodi Teknologi Pangan Fakultas Pertanian Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jtp.v4i1.76

Abstract

Tujuan penelitian ini adalah untuk mengetahui hasil dari perbandingan tepung beras dengan tepung tapioka terhadap penerimaan konsumen pada cendol yaitu kadar air, kadar pati, dan uji organoleptik. Selain itu juga bertujuan untuk mengetahui perlakuan terbaik dari perbandingan tepung beras dengan tepung tapioka terhadap karakteristik cendol yaitu kadar air, kadar pati, dan uji organoleptik. Kesimpulan dari penelitian ini, adalah produk cendol yang paling baik berdasarkan uji organoleptik yaitu pada perlakuan D dengan penggunaan tepung beras 75% dan tepung tapioka 25% dengan skor 3,65%. Cendol yang dihasilkan dengan kadar air terbaik pada perlakuan E (tepung beras 100% dengan tepung tapioka 0%) memiliki kadar air 73.605%, sedangkan kadar pati tertinggi pada perlakuan D (tepung beras 75% dengan tepung tapioka 25%) yaitu 26.186%. Perlakuan yang diberikan pada cendol dengan perbandingan tepung beras dengan tepung tapioka tidak berpengaruh nyata terhadap kadar air dan kadar pati cendol yang dihasilkan namun memberikan pengaruh nyata terhadap warna dan tekstur cendol.
PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA PEREMPUAN MILENIAL DI KOTA LANGSA M Dody Haulussy; Rahmi Meutia; Maulana Rahman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4158

Abstract

This study aims to analyze the effect of brand image, lifestyle, and price on iPhone purchasing decisions for millennial women in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method uses multiple linear regression analysis, t test, F test and coefficient of determination test. The regression equation in this study is Y = 2.118 + 0.181X1 + 0.036X2. Brand image has a significant effect on purchasing decisions for Iphone for millennial women in Langsa City. Lifestyle has a significant effect on purchasing decisions for iPhones for millennial women in Langsa City. brand image and lifestyle simultaneously have a significant effect on iPhone purchasing decisions for millennial women in Langsa City. Based on the coefficient of determination test, it can be explained that the Adjusted R Square value is 0.521. This means that the Brand Image and Lifestyle variables on Purchasing Decisions are 52.1%, while the remaining 47.9% is influenced by other variables outside this research model.
Pengaruh Inovasi dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Citra Merek sebagai Variabel Intervening pada Pengguna Gojek di Kota Langsa Annida Zahra; Riny Chandra; Maulana Rahman
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.158

Abstract

This study aims to determine the influence of innovation and service quality on customer satisfaction with brand image as an intervening variable among Gojek users in the city of Langsa. This research is quantitative in nature, with the population being Gojek users in Langsa. The sampling technique used is purposive sampling, with a total of 100 respondents. The data were processed using SPSS for Windows version 25, and the analysis methods employed include classical assumption tests, path analysis, Sobel test, and hypothesis testing. The research findings indicate that: (1) innovation has no significant effect on customer satisfaction, (2) service quality has a significant effect on customer satisfaction, (3) innovation has a significant effect on brand image, (4) service quality has a significant effect on brand image, (5) brand image mediates the effect of innovation on customer satisfaction, (6) brand image mediates the effect of service quality on customer satisfaction, and (7) brand image has a significant effect on customer satisfaction.
Co-Authors Annida Zahra Hermiza Mardesci M Dody Haulussy Rahmi Meutia Riny Chandra